Researching Customer Satisfaction & Loyalty: How to Find Out What People Really Think

Researching Customer Satisfaction & Loyalty: How to Find Out What People Really Think

by Paul Szwarc

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Overview

Researching Customer Satisfaction & Loyalty: How to Find Out What People Really Think by Paul Szwarc


* Includes both a client and supplier perspective of market research on customer satisfaction and loyalty

Product Details

ISBN-13: 9780749443368
Publisher: Kogan Page, Ltd.
Publication date: 09/28/2005
Series: Market Research in Practice Series
Pages: 258
Product dimensions: 6.10(w) x 9.10(h) x 0.60(d)

About the Author

Paul Szwarc is a director at Network Research and Marketing Ltd. He has 25 years' experience of consumer and business-to-business research. An expert in the consumer financial sector, he has directed multi-country projects on customer loyalty and retention, new product/service development, and employee satisfaction.

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