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* Includes both a client and supplier perspective of market research on customer satisfaction and loyalty
|Publisher:||Kogan Page, Ltd.|
|Series:||Market Research in Practice Series|
|Product dimensions:||6.10(w) x 9.10(h) x 0.60(d)|
About the Author
Paul Szwarc is a director at Network Research and Marketing Ltd. He has 25 years' experience of consumer and business-to-business research. An expert in the consumer financial sector, he has directed multi-country projects on customer loyalty and retention, new product/service development, and employee satisfaction.