Response: The Complete Guide to Profitable Direct Marketing / Edition 1

Response: The Complete Guide to Profitable Direct Marketing / Edition 1

by Lois K. Geller, Seth Godin
5.0 1
ISBN-10:
0195158695
ISBN-13:
9780195158694
Pub. Date:
11/28/2002
Publisher:
Oxford University Press, USA
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Response: The Complete Guide to Profitable Direct Marketing 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
This book is so packed with practical guidance you can use immediately, I didn't even know where to start. I've worked for large companies and as an entrepreneur, and Lois's ideas on the value of relationship marketing are right-on. Unlike more "academic" authors I've read, she has many years of real-life business experience, so she knows the challenges we all face. The writing style is highly engaging - I finished it in a few days. I would heartily recommend this book to anyone whose livelihood depends on direct marketing - no matter how much you think you know...