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Responsibility Revolution: How the Next Generation of Businesses Will Win / Edition 1
     

Responsibility Revolution: How the Next Generation of Businesses Will Win / Edition 1

by Jeffrey Hollender
 

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ISBN-10: 0470558423

ISBN-13: 2900470558422

Pub. Date: 03/15/2010

Publisher: Wiley

In The Responsibility Revolution, Jeffrey Hollender, co-founder of Seventh Generation, and Bill Breen, coauthor of The Future of Management, reveal how the smartest companies compete in a world where the marketplace demands that every business build a better future.

Through vigorous reporting and insightful analysis, Hollender and Breen create a road map for

Overview

In The Responsibility Revolution, Jeffrey Hollender, co-founder of Seventh Generation, and Bill Breen, coauthor of The Future of Management, reveal how the smartest companies compete in a world where the marketplace demands that every business build a better future.

Through vigorous reporting and insightful analysis, Hollender and Breen create a road map for building financially, socially, and environmentally sustainable organizations. The Responsibility Revolution brings together a potent mix of corporate giants, big brands, and emerging companies—from pioneers in sustainability to those now forging their own path—including Nike, Timberland, eBay, IBM, Marks & Spencer, Patagonia, Novo Nordisk, Organic Valley, Etsy, Linden Lab, and Seventh Generation. Revealing how these top businesses redefine what it means for companies to act responsibly, each chapter offers new models for building the kind of exemplary companies that will thrive in this new era of sustainability.

This is a first-of-its-kind book for leaders, entrepreneurs, managers, and change agents everywhere. Filled with fresh ideas and actionable strategies, The Responsibility Revolution shows how to commit your company to a socially and environmentally responsible business and culture—one that not only competes on values, but wins.

Product Details

ISBN-13:
2900470558422
Publisher:
Wiley
Publication date:
03/15/2010
Edition description:
NE
Pages:
214

Related Subjects

Table of Contents

Foreword Perter M. Senge xi

Preface: The Responsibility Revolution: Our Manifesto xv

1 The Responsibility Revolution Takes Off 1

2 The Company Takes on a Mission: "Doing Work That Matters" Matters Now More Than Ever 21

3 Not a Company, But a Community: A Blueprint for Summoning People's Potential 53

4 Make It Transparent: In a See-Through World, It Doesn't Pay to Be Opaque 79

5 Authentically Good: Building the Mission into Every Part of the Business 107

6 The Cooperative Company: Building Profits and Solving Problems Through Mass Collaboration 131

7 Beyond Responsibility: The Case for Corporate Consciousness 159

Epilogue 181

Notes 185

Acknowledgments 201

About the Authors 205

Index 207

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