RESULTS: The Future Of Pharmaceutical And Healthcare Marketing

RESULTS: The Future Of Pharmaceutical And Healthcare Marketing


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Product Details

ISBN-13: 9781599325071
Publisher: Advantage Media Group
Publication date: 07/01/2015
Pages: 176
Product dimensions: 6.20(w) x 9.10(h) x 0.80(d)

About the Author

Scott Weintraub, is Co-founder and CMO of Healthcare Regional Marketing, a strategic health care marketing firm that was ranked by Inc. Magazine as the fastest growing pharmaceutical marketing company in the US.

RJ Lewis is Founder & CEO of eHealthcare Solutions which has served the digital marketing needs of pharmaceutical and health care companies for 16 years. Mr. Lewis is a co-founder of Ad-Juster, a SaaS based online advertising discrepancy management solution for publishers.

Roger Zan, Managing Director of Navigant Consulting’s Life Sciences Practice, is an experienced marketing professional with extensive experience in the pharmaceutical and medical device industries. He has a broad marketing and management background including experience in product development, new product launches, lifecycle management and public affairs.

Brad Sitler, Principal Healthcare Strategist for SAS, is focused on relationship marketing and promoting innovation in the biopharmaceutical and healthcare industry. SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.

Table of Contents

Acknowledgments 7

Introduction: On the Bottom Line 11

Chapter 1 Regional Marketing Scott Weintraub 27

Chapter 2 Digital Marketing R. J. Lewis 49

Chapter 3 Promise of Big Data Brad Sitler 83

Chapter 4 Evolving Systems of Care Roger Zan Joanne McHugh Stephen Morales 119

Chapter 5 The Pharmaceutical Manufacturers' Perspective 147

Conclusion 173

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