Disruption creates opportunity for those who embrace change. New winners and losers will emerge. This book will help you and your companies thrive in the age of disruption and navigate a changing environment.
The informational and technological revolutions have forever changed the practice of medicine. We analyze data in a flash and marketers deliver it with pinpoint accuracy at just the right moment. When patients put their trust in our brands and place their lives in our hands, marketers have to quickly analyze the data accessible to us so we can deliver the right information at the right time, all while navigating the complexities of industry regulations. Timely messaging through the patient journey provides marketers today with an unprecedented opportunity. We must capitalize on this opportunity in order to stay relevant and profitable in the changing landscape.
Results shows you the biggest trends happening now so you can be heard above the noise, deliver meaningful value, and build real brand loyalty to drive your pharmaceutical and healthcare marketing far into the future.
This book is essential reading for developers, manufacturers, and marketers of pharmaceutical and healthcare companies as well as the agencies, partners, publishers, suppliers and other service providers that support them in their marketing efforts.
Authors RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and Roger Zan each share key insights into the growing trends in healthcare that you need to understand in order to better market your products. Join them at the front line as they speak to over a dozen executives of global pharmaceutical manufacturing companies to hear the technology, regulation, and the ever-shifting marketing challenges they see in front of them that could spell big opportunities for your company.
|Publisher:||Advantage Media Group|
|Product dimensions:||6.20(w) x 9.10(h) x 0.80(d)|
About the Author
Scott Weintraub, is Co-founder and CMO of Healthcare Regional Marketing, a strategic health care marketing firm that was ranked by Inc. Magazine as the fastest growing pharmaceutical marketing company in the US.
RJ Lewis is Founder & CEO of eHealthcare Solutions which has served the digital marketing needs of pharmaceutical and health care companies for 16 years. Mr. Lewis is a co-founder of Ad-Juster, a SaaS based online advertising discrepancy management solution for publishers.
Roger Zan, Managing Director of Navigant Consulting’s Life Sciences Practice, is an experienced marketing professional with extensive experience in the pharmaceutical and medical device industries. He has a broad marketing and management background including experience in product development, new product launches, lifecycle management and public affairs.
Brad Sitler, Principal Healthcare Strategist for SAS, is focused on relationship marketing and promoting innovation in the biopharmaceutical and healthcare industry. SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.
Table of Contents
Introduction: On the Bottom Line 11
Chapter 1 Regional Marketing Scott Weintraub 27
Chapter 2 Digital Marketing R. J. Lewis 49
Chapter 3 Promise of Big Data Brad Sitler 83
Chapter 4 Evolving Systems of Care Roger Zan Joanne McHugh Stephen Morales 119
Chapter 5 The Pharmaceutical Manufacturers' Perspective 147