ISBN-10:
0071840141
ISBN-13:
9780071840149
Pub. Date:
06/27/2014
Publisher:
McGraw-Hill Professional Publishing
Retail 101: The Guide to Managing and Marketing Your Retail Business / Edition 1

Retail 101: The Guide to Managing and Marketing Your Retail Business / Edition 1

by Nicole Reyhle, Jason PrescottNicole Reyhle
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Overview

YOU CAN COMPETE WITH THE BIG-BOX STORES!

Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way.

"The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." — Ted Teele, Chief Executive Officer, SnapRetail

"While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." — Molly Love Rogers, President and CEO of Internet Retailer

"If you've ever felt alone or frustrated building your business, read this book today!" — Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA

Product Details

ISBN-13: 9780071840149
Publisher: McGraw-Hill Professional Publishing
Publication date: 06/27/2014
Pages: 272
Sales rank: 612,332
Product dimensions: 5.90(w) x 8.90(h) x 0.70(d)

About the Author

NICOLE LEINBACH REYHLE is the founder of Retail Minded, the nation's only retail lifestyle publication. She is also the cofounder of the Independent Retailer Conference.

JASON A. PRESCOTT, CEO of JP Communications, Inc., is the innovator behind the top wholesale and manufacturer trade platforms TopTenWholesale.com and Manufacturer.com. He is the author of Wholesale 101.

Table of Contents

Acknowledgments ix

Introduction xiii

Part I Being Indie in a Big-Box World 1

1 Standing Out among the Crowd 3

Action Guide 6

2 Stepping Outside Your Comfort Zone 9

Habits of Successful Retailers 14

Action Guide 19

3 Leaning on Outside Organizations 21

Getting Involved with Outside Organizations 22

Benefits That Organizations May Offer 29

Action Guide 33

4 Identifying Your Unique Store Story 39

Creating an Inventory Assortment That Stands Out 41

Unique Traits of Your Store 44

General Interview Questions for Potential Employees 51

Action Guide 55

Part II Practical Steps to Increase Your Store Visibility and Sales

5 Sourcing Products Through Trade Shows and the Internet 61

Benefits of Sourcing as a Retailer 62

Working with Wholesalers 70

Understanding the Value of Trade Shows 72

Managing Orders Placed at Shows 77

Using Online Sourcing Platforms 80

Action Guide 86

6 Buying for Customers Versus Yourself 89

Understanding the Basics of Retail Math 90

Introducing Customer Feedback for Inventory Management 95

Using Point-of-Sale Software to Help Manage Inventory 99

Action Guide 102

7 Selling Your Products 107

Introducing and Managing Store Events 108

Highlighting Inventory Through Displays 117

Using Modern Technology in Your Store 123

Identifying Whether Mobile Commerce Matters 126

Action Guide 128

8 Applying Press and Marketing to Your Business 133

Using E-mail to Communicate Store Messages 141

Using the Internet as a Marketing Platform 144

Resources Every Independent Retailer Should Know About 146

Action Guide 148

Part III Making a Mark in the Economy 151

9 Making Your Presence Online 153

Embracing E-commerce 154

Social Media in Today's Retail Marketplace 164

Action Guide 175

10 Taking Part in Shop-Local Initiatives 177

Understanding Buy-Local Campaigns 178

Finding Success Through Small-Business Saturday 183

Introducing Commerce and Charity 185

Action Guide 186

11 A Crystal Ball for Independent Retailers 189

The Future of Independent Retail 190

The Future Beyond Technology 194

When Retail Isn't in Your Future 197

Parting Words from Jason Prescott 200

Parting Words from Nicole Leinbach Reyhle 202

Conclusion 203

Appendix A Resources for Independent Retailers 205

Appendix B Common Retail Terms and Definitions 219

Notes 237

Index 243

Customer Reviews