Retail Buying / Edition 8

Retail Buying / Edition 8

ISBN-10:
013159236X
ISBN-13:
9780131592360
Pub. Date:
06/08/2007
Publisher:
Prentice Hall
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Overview

Retail Buying / Edition 8

This book offers readers all of the latest developments in retail buying to reflect the current retail market. Using a practical approach that emphasizes the major aspects of retail buying, this book provides the fundamental information new buyers need to accurately forecast and fulfill their customers' merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical and practical background required for successful purchasing, as well as how buyers are now making use of the Internet for their purchasing needs. Using a practical approach that emphasizes the major aspects of retail buying, this book provides the fundamental information new buyers need to accurately forecast and fulfill their customers' merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical and practical background required for successful purchasing, as well as how buyers are now making use of the Internet for their purchasing needs. For professionals with a career or interest in retail buying, retail merchandising and/or fashion merchandising.

Product Details

ISBN-13: 9780131592360
Publisher: Prentice Hall
Publication date: 06/08/2007
Series: Pearson Custom Library: Fashion Series
Edition description: Older Edition
Pages: 496
Product dimensions: 6.99(w) x 9.16(h) x 0.93(d)

Table of Contents

Table of Contents

SECTION ONE: INTRODUCTION TO RETAIL BUYING

1. The Buyer’s Role

2. Buying for Traditional Retail Organizations

3. Buying for Discount Operations

4. Buying for Off-Price Retail Operations

5. Buying for Off-Site Retail Operations

6. The Market Specialists and How They Service Retailers

SECTION TWO: PLANNING THE PURCHASE

7. Consumer Analysis

8. Multiculturalism: Assessing Needs of America’s Major Ethnicities

9. What to Buy

10. How Much to Buy

11. Merchandise Sourcing and Timing the Purchase

SECTION THREE: MAKING THE PURCHASE

12. Purchasing in the Domestic Marketplace

13. Foreign Market Purchasing

14. The Importance of Business Etiquette When Purchasing in the Global Markets

15. Wholesale Purchasing on the Internet

16. Negotiating the Purchase and Writing the Order

SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIES

17. Merchandise Pricing

18. The Development of Private-Label Programs

19. Disseminating Product Information to Retail Personnel

20. The Buyer’s Role in Planning Advertising, Special Events, and Visual Merchandising

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