ISBN-10:
0132720825
ISBN-13:
2900132720822
Pub. Date:
07/24/2012
Publisher:
Pearson
Retail Management: A Strategic Approach / Edition 12

Retail Management: A Strategic Approach / Edition 12

by Barry R. Berman
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  • Product Details

    ISBN-13: 2900132720822
    Publisher: Pearson
    Publication date: 07/24/2012
    Edition description: NE
    Pages: 624
    Product dimensions: 8.70(w) x 10.90(h) x 1.10(d)

    Table of Contents

    1. An Introduction to Retailing

    2. Building and Sustaining Relationships in Retailing

    3. Strategic Planning in Retailing

    4. Retail Institutions by Ownership

    5. Retail Institutions by Store-Based Strategy Mix

    6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

    7. Identifying and Understanding Consumers

    8. Information Gathering and Processing in Retailing

    9. Trading-Area Analysis

    10. Site Selection

    11. Retail Organization and Human Resource Management

    12. Operations Management: Financial Dimensions

    13. Operations Management: Operational Dimensions

    14. Developing Merchandise Plans

    15. Implementing Merchandise Plans

    16. Financial Merchandise Management

    17. Pricing in Retailing

    18. Establishing and Maintaining a Retail Image

    19. Promotional Strategy

    20. Integrating and Controlling the Retail Strategy



    Appendix: Careers in Retailing

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