Retail Management / Edition 6by Barry Berman, Joel R. Evans
Pub. Date: 12/28/1994
Publisher: Prentice Hall Professional Technical Reference
Covers major retailing topics, including consumer behavior, information systems, store location, operations, service retailing, the retail audit, retail
Retaining its features and strategic organization with coverage of international and ethical issues in practice; this market leader provides a balance between theory and practice, and useful career information.
Covers major retailing topics, including consumer behavior, information systems, store location, operations, service retailing, the retail audit, retail institutions, franchising, human resource management, computerizations, and retailing in a changing environment. Its decision-making orientation provides a real-world approach focusing on large and small retailers. It also provides the latest information from current trade press sources. The seventh edition of Retail Management: A Strategic Approach has been revised to include a new chapter on nonstore and nontraditional store retailing. Business coverage includes data-base management and the roles of different channel members in acquiring data; merchandise distinctiveness, relationship marketing with suppliers, computer-aided ordering, direct store delivery, distribution center management, and regular vs. opportunistic buying. It also features enhanced coverage of public relations and the need for a balanced promotion mix. Issue coverage includes women in retailing, labor laws, health care, minimum wage, employee motivation, and the role of local store managers. Many chapters have been revised to capture the diversity, varied perspectives, and current spirit of retailing.
- Prentice Hall Professional Technical Reference
- Publication date:
- Edition description:
- Older Edition
- Product dimensions:
- 8.64(w) x 11.22(h) x 1.52(d)
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