Retail's Last Mile: Why Online Shopping Will Exceed Our Wildest Predictions

Retail's Last Mile: Why Online Shopping Will Exceed Our Wildest Predictions

by Jonathan Reeve

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Product Details

ISBN-13: 9780995410107
Publisher: BookPOD
Publication date: 11/02/2016
Pages: 134
Product dimensions: 5.00(w) x 8.00(h) x 0.29(d)

About the Author

Jonathan Reeve is a speaker, author and adviser. He is passionate about helping retailers to build profitable, stress-free, online operations.
Jonathan has worked in retail businesses in the United Kingdom, United States and Australia for over fifteen years. He was part of the team that developed the operating model for Tesco.com, a global pioneer of online grocery retail. Jonathan's perspective is unique: he has both developed online retail strategy and led the frontline teams that deliver the service to customers. Jonathan has also worked in store retail and was the store manager of a large Tesco supermarket in London.
Jonathan has an MA in Economics from Cambridge University and an MBA with distinction from international business school INSEAD. Before setting up his own practice, Jonathan held roles with Aussie Farmers Direct, Coles, Tesco, Goldman Sachs and Arkwright Consulting.
Jonathan lives in Melbourne with his wife Anna and sons Leo and Max. He enjoys keeping fit, and has completed several ultramarathons and ironman triathlons.

Table of Contents

Introduction 1

PART 1: WHY THE LAST MILE MATTERS 5

CHAPTER 1
Why customers want to shop online 7

CHAPTER 2
Online retail: the three mindsets 15

CHAPTER 3
Overcoming the last-mile challenge 23

PART 2: WHAT IS CHANGING RETAIL'S LAST MILE? 37

CHAPTER 4
Smart digital decision-making 39

CHAPTER 5
Democratic delivery 55

CHAPTER 6
How big could online retail become? 73

PART 3: HOW TO WIN THE LAST-MILE RACE 83

CHAPTER 7
The three pillars of online retail success 85

CHAPTER 8
Who will win the race to the doorstep? 97

CHAPTER 9
How to respond? 109

Conclusion 123

Articles and books I recommend 125

Gratitude 126

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