Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

by Mark Schaefer
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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing 4.7 out of 5 based on 0 ratings. 3 reviews.
WendyHJones More than 1 year ago
Having recently read Mark W. Schaefer's book The Tao of Twitter I was really keen to read this one. I will start by saying that this book did not let me down. It is a fascinating and highly readable insight into the world of social scoring and the effect this can have on an individual or business. Most people now are using Social Networking Sites as part of their everyday lives, but many will be surprised at how much influence their updates or tweets may have on the people who read them. This influence can extend much further than we can ever envsion. Social Influence sites such as Klout provide a mechanism for measuring this influence, and the book outlines how this might happen. Schaefer uses Case Studies to good effect to demonstrate how this might happen. There are contributions from key influencers in Social Media talking about how this influence happened. Anyone who wants to generate influence in their chosen field and use it to good effect to drive marketing strategies should read this book. It is excellent, well written and will help you develop the ways in which you may influence those around you. I was given a free copy of this book as a gift from the Author and was not expected to provide any review in return for this. The review is fair and objective adn one which I felt I had to write given my enjoyment of the book.
Anonymous More than 1 year ago
Mark Schaefer displays the pros and cons of operating via social media platforms and how they effect online influence power. The book is an easy read with descriptive details to walk a beginner through the process of online influence. Those in depth details and real-life case studies are what will keep an experience reader intrigue.
DrRae More than 1 year ago
Citizen influence, collaboration, and recognition are the cornerstone concepts of the new normal "for sales and marketing..." What a coup for all of us to consider, embrace, and implement!