Revenue Management: A Practical Pricing Perspective

Revenue Management: A Practical Pricing Perspective


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Revenue Management: A Practical Pricing Perspective by I. Yeoman

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

Product Details

ISBN-13: 9780230241411
Publisher: Palgrave Macmillan UK
Publication date: 01/18/2011
Edition description: 2011
Pages: 273
Product dimensions: 5.60(w) x 8.50(h) x 0.90(d)

About the Author

SUNMEE CHOI Associate Professor, the School of Business, Yonsei University, Korea
CATHERINE CLEOPHAS Revenue management consultant for Deutsche Lufthansa AG.
JOSÉ GUADIX Lecturer at the School of Industrial Engineering of the University of Seville, Spain
JON HIGBIE Senior Vice President and Chief Scientist of Revenue Analytics
KARL ISLER Head of Strategy and Operations Research for Revenue Management, Pricing and Distribution
RAJA KASILINGAM iSVP of Cargo at RTS and Founder/President of CargoINTEL
SHERYL E. KIMES Distinguished Singapore Tourism Board Professor of Asian Hospitality Management at Cornell University, USA
YIHUA LI holds a Ph. D. degree in Management Science from the University of Montreal, Canada
WARREN H. LIEBERMAN President of Veritec Solutions, a pricing analytics and revenue management consulting firm based in Belmont, California, USA
ÖZGÜR ÖZLÜK obtained his Ph.D. in Operations Research from UNC Chapel Hill, USA
ADRIAN PALMER Professor of Marketing at University of Wales, Swansea, UK
STEFAN POELT Senior manager at Lufthansa German Airlines
LILA RASEKH Decision Science team of Revenue Management at Walt Disney World
LEO M RENAGHAN Chief Marketing Officer for Revenue Management Solutions
BEN VINOD Chief Scientist and Senior Vice President at Sabre Holdings
RAMESH VENKAT Senior Vice President, Yield Management at Emirates responsible for Revenue maximisation and Revenue Management Science and Research
EMRE VERAL Professor of Operations Management at Baruch College, Zicklin School of Business
JIAN WANG Vice President of Research and Development at The Rainmaker Group in Atlanta, USA
MICHAEL ZHANG Assistant Professor at Sobey School of Business of Saint Mary's University, USA

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