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Revenue Management with Flexible Products: Models and Methods for the Broadcasting Industry
     

Revenue Management with Flexible Products: Models and Methods for the Broadcasting Industry

by Michael Muller-Bungart
 

This book analyzes revenue management (RM) problems with flexible products and RM in broadcasting companies. It presents models and methods that explicitly take the implications of flexibility into account. In addition, it contains descriptions of algorithms to generate shastic demand data streams for general RM problems. To help readers with their own simulation

Overview

This book analyzes revenue management (RM) problems with flexible products and RM in broadcasting companies. It presents models and methods that explicitly take the implications of flexibility into account. In addition, it contains descriptions of algorithms to generate shastic demand data streams for general RM problems. To help readers with their own simulation studies, it provides an implementation as a Microsoft Windows executable file.

Product Details

ISBN-13:
9783540723158
Publisher:
Springer Berlin Heidelberg
Publication date:
06/28/2007
Series:
Lecture Notes in Economics and Mathematical Systems Series , #596
Edition description:
2007
Pages:
299
Product dimensions:
6.00(w) x 9.20(h) x 0.80(d)

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