A New York Times, Wall Street Journal, USA Today, Amazon Bestseller
Reverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones.
Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changingand if you want your firm to survive, you’d better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse. CEOs of the world’s most influential companies agree and have cited Reverse Innovation as their playbook for the next generation of global growth.
Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You’ll follow some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo) through stories that illustrate exactly what works and what doesn’t.
If you’re in a Western economy, you need to accept that the future lies far from home. But the idea is not just for Western audiences. If innovation is at the heart of your company or your career, no matter where you practice business, Reverse Innovation is a phenomenon you need to understand. This book will help you do that.
|Publisher:||Harvard Business Review Press|
|Product dimensions:||6.38(w) x 9.26(h) x 0.89(d)|
About the Author
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College, and the first Professor-in-Residence and Chief Innovation Consultant at General Electric. He ranked third in the recent Thinkers 50 list of the greatest management thinkers in the world. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.
Most Helpful Customer Reviews
Reverse Innovation: Create Far From Home, Win Everywhere based on 0 ratings. 3 reviews.
This lovely, persuasive work couples the focused repetition of a good textbook with the lively style of an entertaining article. Academics and authors Vijay Govindarajan and Chris Trimble show how to harness "reverse innovation," in which firms create products for and in emerging economies that lead to innovative goods for the developed world. The authors provide enticing data about the quick growth of developing economies compared to slower growth in developed economies. getAbstract recommends this accessible treatise to executives at companies with a global presence and to those interested in cultural differences, creativity and diversity.
Just finished reading “Reverse Innovation: Create Far From Home, Win Everywhere” by Prof.Govindarajan and Prof. Trimble. One of the most interesting books I have ever read. A fascinating book delineating genuinely faced innovation dilemmas and mistakes. Ambitious entrepreneurs and business managers who want to be at cutting edge of technology management should go through it. The manner in which authors have tried to correlate key innovative concepts with live examples imparts message very eloquently. It is going to set up new benchmarks in Innovation. A must read book for all academicians and practitioners!
A path-breaking book on ‘Innovation’. The idea of reverse innovation is captured and articulated so lucidly and objectively that it would have enormous industry application and greatly benefit the individuals, corporations and the academia. Kudos to Prof. Govindarajan and Prof. Trimble!! A must read!!!