Rhetoric in Popular Culture / Edition 4 available in Paperback
“An accessible introduction to contemporary rhetorical theory and its applications in everyday life.”
—Cory Brewster, Eastern Oregon University
Rhetoric in Popular Culture, Fifth Edition, shows you how to apply growing and cutting-edge methods of critical studies to a full spectrum of contemporary issues seen in daily life. Exploring a wide range of mass media including current movies, magazines, advertisements, social networking sites, music videos, and television shows, Barry Brummett uses critical analysis to apply key rhetorical concepts to a variety of exciting examples drawn from popular culture. You are guided from theory to practice in an easy-to-understand manner, providing you with a foundational understanding of the definition and history of rhetoric as well as new approaches to the rhetorical tradition. The highly anticipated Fifth Edition includes new critical essays and case studies that demonstrate for you how the critical methods discussed can be used to study the hidden rhetoric of popular culture.
|Edition description:||Fourth Edition|
|Product dimensions:||7.40(w) x 9.00(h) x 0.80(d)|
About the Author
Barry Brummett is the Charles Sapp Centennial Professor in Communication and chair of the Department of Communication Studies at the University of Texas, Austin. He received his PhD from the University of Minnesota in 1978, and taught at Purdue University and the University of Wisconsin before coming to the University of Texas, Austin in 2001. Brummett has authored, coauthored, or edited numerous articles, scholarly essays, and books, including Contemporary Apocalyptic Rhetoric, Techniques of Close Reading, Rhetoric of Machine Aesthetics, and The Politics of Style and the Style of Politics. His research pursuits include the rhetoric of popular culture, epistemology, and the theories of Kenneth Burke.
Table of ContentsPart 1: TheoryChapter 1: Rhetoric and the Rhetorical Tradition Definitions and the Management of Power The Rhetorical Tradition: Ancient Greece The Rise of the City-States: How Democracy Grew Up with Rhetoric Rhetoric in Athens Plato’s Complaints against the Sophists Two Legacies We Have Inherited from the Greek Rhetorical Tradition Definitions of Rhetoric after Plato Rhetoric in the Eighteenth Century New Theories (and New Realities) Emerge in the Twentieth Century What Changed in the Twentieth Century and Beyond Managing Power Today in Traditional Texts: Neo-Aristotelian Criticism Summary and Review Looking AheadChapter 2: Rhetoric and Popular Culture The Rhetoric of Everyday Life The Building Blocks of Culture: Signs Indexical Meaning Iconic Meaning Symbolic Meaning Complexity of the Three Kinds of Meaning The Building Blocks of Culture: Artifacts An Action, Event, or Object Perceived as a Unified Whole . . . Having Widely Shared Meanings . . . Manifesting Group Identification to Us Definitions of Culture Elitist Meanings of Culture Popular Meanings of Culture Characteristics of Cultures Cultures Are Highly Complex and Overlapping Cultures Entail Consciousness, or Ideologies Cultures Are Experienced through Texts Managing Power Today in Texts of Popular Culture Four Characteristics of the Texts of Popular Culture Summary and Review Looking AheadChapter 3: Rhetorical Methods in Critical Studies Texts as Sites of Struggle Texts Influence through Meanings Texts Are Sites of Struggle over Meaning Three Characteristics of Critical Studies The Critical Character Concern over Power Critical Interventionism Finding a Text The First Continuum: Type of Text The Second Continuum: Sources of Meanings Defining a Context The Third Continuum: Choice of Context The Fourth Continuum: Text-Context Relationship “Inside” the Text The Fifth Continuum: From Surface to Deep Reading The Text in Context: Metonymy, Power, Judgment Metonymies Empowerment/Disempowerment Judgment Summary and Review Looking AheadChapter 4: Varieties of Rhetorical Criticism: Intervention-Understanding An Introduction to Critical Perspectives Methods Focused on Power Culture-Centered Criticism Cultures and Their Own Critical Methods Afrocentricity Whiteness as a Kind of Culture: Analysis and Examples Marxist Criticism Materialism, Bases, and Superstructure Economic Metaphors, Commodities, and Signs Preferred and Oppositional Readings Subject Positions Standpoint Theory Feminist Criticism Varieties of Feminist Criticism How Do Patriarchal Language and Images Perpetuate Inequality? How Can Texts Empower Women? Queer Theory Analysis and Examples Summary and ReviewChapter 5: Varieties of Rhetorical Criticism: Understanding-Intervention Methods Focused on Self and Society Psychoanalytic Criticism Making Minds and Selves Desire Visual Rhetorical Criticism Images as Focal Points of Meaning Attribution Images as Focal Points of Collective Memory and Community Point of View Methods Focused on Story Dramatistic/Narrative Criticism Language as a Ground for Motives Narrative Genres Comedy and Tragedy The Pentad Analysis and Examples Media-Centered Criticism What Is a Medium? Media Logic Characteristics of Television as a Medium Analysis and Examples Characteristics of Handheld Devices as a Medium Characteristics of the Computer and Internet as a Medium Analysis and Examples Summary and Review Looking AheadPart 2: ApplicationChapter 6: Paradoxes of Personalization: Race Relations in Milwaukee The Problem of Personalization The Scene and Focal Events Problems in the African American Community Violence against African Americans The School System White Political Attitudes Tragedy and Metonymy Metonymizing the Tragedies Metonymy and Paradox The Paradox of Identification Identification and Race Enabling Identification Forestalling Identification The Persistence of Race The Paradox of Action: The Public and the Personal Personal Action and Loss of Vision The Paradox in Milwaukee African Americans “In Need of Help” Some Solutions Reciprocal Personalization Metonymizing Yourself Metonymizing Others Resources for Careful Metonymy Stepping Back from the CritiqueChapter 7: Notes from a Texas Gun Show Methods Texas and Gun Culture At the Gun Show Conclusion Summary and ReviewChapter 8: Simulational Selves, Simulational Culture in Groundhog Day Simulation Simulation and Groundhog Day ConclusionChapter 9: Jumping Scale in Steampunk: One Gear Makes You Larger, One Duct Makes You Small Steampunk and Jumping Scale The Aesthetic of Steampunk Jumping Scale Down Jumping Scale Up ConclusionChapter 10: The Bad Resurrection in American Life and Culture Cancer Terrorism The Fast and the Furious Movies Halloween and Friday the 13th Movies Conclusion