Rhetorical Theory: An Introduction (with InfoTrac) / Edition 1 available in Paperback
- Pub. Date:
- Cengage Learning
RHETORICAL THEORY: AN INTRODUCTION presents to undergraduate students a survey of classical and contemporary approaches to rhetorical theory. An engaging and accessible narrative accompanied by numerous relevant examples brings the theory and practice of rhetoric to life for students. Readers are encouraged to reflect on their own uses of rhetoric as they encounter the leading rhetorical theorists, from the past and today. Chapters on Media and Cultural Studies make this book unique among its competitors. Additionally, RHETORICAL THEORY: AN INTRODUCTION offers a topical, rather than chronological view of rhetoric, helping students see similarities, differences, and relationships between various rhetorical theories. Brief and accessible, RHETORICAL THEORY: AN INTRODUCTION offers students an exciting introduction to the theory and practice of rhetoric.
|Edition description:||New Edition|
|Product dimensions:||7.38(w) x 9.18(h) x 0.54(d)|
About the Author
Dr. Tim Borchers is Associate Professor and Chair in the Department of Communication Studies, Film Studies, and Theatre Arts at Minnesota State University Moorhead in Moorhead, MN. He is the author of Persuasion in the Media Age and numerous scholarly articles and convention papers. His research interests include rhetorical theory and criticism, persuasion, and political communication. Dr. Borchers is active in department and university governance and has a special interest in instructional technology.
Table of Contents
1. Defining Rhetoric and Rhetorical Theory. 2. Rhetoric as Persuasion. 3. Style, Delivery, and Rhetorical Theory. 4. Rhetoric, Science, and Argumentation. 5. Linguistic Reflexivity. 6. Dramatism. 7. Critical Approaches to Rhetoric. 8. Gendered Rhetorical Theories. 9. Non-Western Rhetorical Theories. 10. Rhetoric, Media, and Technology. 11. Postmodern Approaches to Rhetoric. 12. Cultural Rhetorical Studies.