Ribbon Culture: Charity, Compassion and Public Awareness / Edition 1 available in Hardcover
- Pub. Date:
- Palgrave Macmillan UK
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
|Publisher:||Palgrave Macmillan UK|
|Product dimensions:||5.51(w) x 8.50(h) x 0.02(d)|
About the Author
SARAH MOORE is a Research Assistant in the School of Social Policy, Sociology and Social Research at the University of Kent.
Table of ContentsIntroduction Ribbon-Wearing: Towards a Theoretical Framework Flags and Poppies: Charity Tokens of the Early Twentieth Century Ribbon Histories Symbolic Uses ofthe Ribbon 'Showing Awareness' and the 1960s Counter-Culture: Breaking Rules and Finding the Self Worry as a Manifestation of Awareness: The Implications of 'Thinking Pink' The Commercialisation of Charity and the Commodification of Compassion Conclusion