"If you adopt my attitude to business, you cannot possibly fail" says Pratt, an emigrant boy from Shepparton, who has turned a small packaging business into a $3 billion empire that straddles the world. Richard leads Australia's biggest private family company from the front. As one of the most colourful, outspoken and generous figures in Australian commerce, he has become a legend whose lavish lifestyle is reported well beyond the confines of the business media. But behind the public image is a straight talking manager who knows how to get the best out of people. The story behind the Pratt family empire is one of commitment, adventure, and relentless drive for success. This is the first book about Richard Pratt.
About the Author
James Kirby has held senior positions on the Australian Financial Review, the Australian, Business and Finance in Dublin and the South China Morning Post in Hong Kong. A veteran of reporting on and analysing Australian corporations, he wrote for Business Review Weekly before co-founding Eureka Report. He has written several business books, including biographies of Janine Allis, Gerry Harvey and Richard Pratt, and was a contributor to Investing for Australians All-in-One For Dummies. James is also a columnist on the Sunday Age.