ISBN-10:
0674768949
ISBN-13:
9780674768949
Pub. Date:
05/01/1999
Publisher:
Harvard
Riding the Black Ship: Japan and Tokyo Disneyland

Riding the Black Ship: Japan and Tokyo Disneyland

by Aviad E. RazAviad E. Raz

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Overview

In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual." By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz shows that it is much more an example of successful importation, adaptation, and domestication and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning.

Product Details

ISBN-13: 9780674768949
Publisher: Harvard
Publication date: 05/01/1999
Series: Harvard East Asian Monographs , #173
Edition description: New Edition
Pages: 264
Product dimensions: 6.00(w) x 9.00(h) x 0.70(d)

About the Author

Aviad E. Raz is Associate Professor of Sociology at Ben-Gurion University of the Negev.

Table of Contents

Maps, Tables, and Figures

Abbreviations

Introduction

Theoretical Considerations

Globalization: Cultural Imperialism or Local Adaptation?

Japan as a Consumerist Society

Methodological Considerations

Traveling with Disney

A Short History of OLC and the TDL Project

PART I: ONSTAGE

America in Tokyo: The Remaking of Disneyland in Japan

The Dubbed Spiel: Jungle Cruise

Domesticating Disney: Cinderella's Castle

Wishful History: Meet the World

The Exotic and the Familiar

"America" on Stage

"Japan" on Stage

PART II: BACKSTAGE

Working for TDL

Part-time Employees

Hiring and Training in TDL, Disney, and Kōrakuen

Regular Employees

Organizational Culture and Organizational Critique

Service Culture and the "Manual Society"

The Smile Factory

The Taylorist System

Putting the Heart Back in the Manual

Taylorism, Service Work, and the Dialectic of Form and Feeling

PART III: OFFSTAGE

The Theme Park Boom: Remaking the World in Japan

The Theme Park Boom

Japan's Themed Lands in Sociological Perspective

Receptions of TDL-Disney

Disneyland as Socialization: The Early Years

Office Ladies, Burikko, and Disney

TDL and Middle Age

The Problem with Leisure: Rejā/Asobi and Infantile Consumerism

Traveling Theories: Aboard the Black Ship

The Culture Industry Revisited

The Black Ships of Glocalzation

Reference Matter

Notes

Works Cited

Index

Customer Reviews