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Right of Publicity: Analysis, Valuation and the Law

Right of Publicity: Analysis, Valuation and the Law

by Weston Anson Weston Anson
ISBN-10:
163425015X
ISBN-13:
9781634250153
Pub. Date:
08/07/2016
Publisher:
American Bar Association
ISBN-10:
163425015X
ISBN-13:
9781634250153
Pub. Date:
08/07/2016
Publisher:
American Bar Association
Right of Publicity: Analysis, Valuation and the Law

Right of Publicity: Analysis, Valuation and the Law

by Weston Anson Weston Anson

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Overview

Right of publicity is multi-faceted, complex, and continuing to evolve. This book is a clear and accessible examination of the topic that is designed to appeal to legal advisors, business and talent managers, and celebrities themselves. Right of Publicity: Analysis, Valuation, and the Law is a valuable resource for the critically important method of valuing rights of publicity and celebrity brands in addition to providing guidance in striking stronger and more lucrative deals.

- Part I addresses the legal context: the genesis of right of publicity, common law precedence, pioneering case studies, and an overview of today’s relevant and seminal cases.

- Part II deals with the parallels between traditional brands and celebrity brands, as well as detailing the business, finance, and analytical issues of right of publicity valuation.

- Part III covers the structuring, pricing, and challenges of deals for all types of celebrities.

With this invaluable book, anyone who works with right of publicity will:
• Know and understand today’s law and deal making, and how the evolving shifting social media and Internet playing field affects right of publicity
• Be able to engage in more and better deals with fewer problems
• Learn how to earn greater income from rights of publicity



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Product Details

ISBN-13: 9781634250153
Publisher: American Bar Association
Publication date: 08/07/2016
Pages: 268
Product dimensions: 7.00(w) x 9.90(h) x 0.60(d)

About the Author

Weston Anson is Chairman of CONSOR, an intellectual asset consulting firm in La Jolla, CA.

Table of Contents

Table of ContentsPreface
Introduction

Part I: Historic Foundation and Current Legal Status
Chapter 1: Legal and Commercial Foundations for Rights of Publicity
Chapter 2: Origins, Definitions, and Early Right of Publicity Cases
Chapter 3: The Base for Right of Publicity Laws and Protection
Chapter 4: Federal and State Claims, Defenses, and Exemptions: A Guide for Legal and Business Advisors
Chapter 5: Which States Protect Rights of Publicity, and What Do They Protect?
Chapter 6: International Protection Can Be Even More Problematic

Part II: Who Cares How Much Your Client’s Brand Is Really Worth? And Why?
Chapter 7: The Parallels between Traditional Brands and Celebrity Brands
Chapter 8: Multiple Stakeholders Care about the Value of Celebrity Rights of Publicity and Their Brands
Chapter 9: The Need to Establish Right of Publicity Values
Chapter 10: Does Celebrity Endorsement Work?
Chapter 11: Valuation of Rights of Publicity and Other Intellectual Property Assets
Chapter 12: Challenges in Rights of Publicity Valuation
Chapter 13: Factors, Influences, and Pricing in Celebrity Deals
Chapter 14: Four Factors (Plus One) Driving Celebrity Endorsements
Chapter 15: Anatomy of a Right of Publicity Contract: Bonanza or a Bargain Basement Deal

Final Thoughts

Index

Customer Reviews