"Rise Above the Cloud with Digital Marketing"provides both an overview and winning strategies for each of the major components that make up the world of digital marketing, which includes Video Marketing, Mobile Marketing, Podcasting, Book Publishing, Social Media and Marketing Automation Tools.
This book will provide the reader a valuable roadmap on how to rise above the "Cloud", build a trustworthy relationship with their clients through engagement strategies and stand out among their competitors.
The content in this book will show the reader how to develop credibility with their target audience, generate leads and build their customer list. It will also include information, guidance and tools that might be most relevant to their business, which can help to create an affinity for their product brand or service.
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About the Author
As a successful entrepreneur with nearly 30 years of experience in finance, marketing, sales and technology consulting, Mike Paule developed relationships with some of the leading companies and organizations in the Country, including multiple Fortune 500 companies, many law firms, (Local City, County, State and Federal agencies), healthcare organizations and many others.
Mike is known as an innovator and a pioneer in on-line (cloud-based) solutions for businesses going back to the late 1990s.
Recognizing the power of mobile technologies and video as an important customer engagement tool, Mike has partnered with some of the leading experts in marketing, video, social media and mobile technologies to offer his customers substantial expertise in helping them harness the power of today's solutions to build or expand their customer base, automate their marketing campaigns and properly develop their online presence.
After having served in the Military, Shelly began his career with a major member of the New York Stock Exchange.
He later joined the Value Line organization in New York and was appointed Executive Vice President and Chief Operating Officer of Value Line Securities, a division of Value Line and The Arnold Bernhard Co.
While at Value Line he created a sales training program utilizing audio and video applications called "Applinetics". The program was sponsored by Value Line and widely used by Wall Street Securities firms.
He later joined the Piedmont Capital organization in California to head up their West Coast securities and Insurance marketing operations. There he was responsible for the supervision and sales training of over 160 licensed securities and insurance sales people.
Later, as President and CEO of Tristar Oil & Gas, he compiled a successful and documented record of Investor profits before selling the company to a major, Oil & Gas Company in Denver, Colorado.
As an inventor, Shelly created the board game of "Qumero" which he licensed to Coleco in New York and Spears Games in England and, as a manufacturing entrepreneur in the confectionery industry; he created a unique gourmet product along with an exclusive method of manufacturing it. Prior to selling the company, the award-winning product was distributed worldwide.