Get the book that has best-selling authors buzzing over the new age of publishing!
Here we are—the future is now. The machines have taken over. Everything is computerized. People no longer talk, they text. What number do we have to press to get a flesh and blood HUMAN?
It’s easy to feel like we’re losing our humanity when surrounded by computers, cell phones, and text messaging, but here's the good news: The same machines that seem to be stealing our humanity also have the power to restore it. Yes, you read correctly. The more we embrace technology, the more distinctly human we can become.
The new author in today's publishing world is a cyborg of sorts—part human, part machine. The machine part allows us to compose series of words, copy them, email them, and then send them across the globe with a push of a button. We can research faster and more accurately than ever before. We can communicate with people all over the planet real-time and virtually for free. The new power technology has given writers has made us, in effect, superhuman.
Branding has broken free of marketing’s shackles and merged with personal identity. If we want to thrive in our new environment, we need to adapt, to apply technology as an extension of our humanness.
This is not a book to teach you 1,000 ways to blast people with advertising. The WANA Way is different than anything you’ve likely encountered. It is constructed using the timelessness of art, blended with the strength of human relationships. Platforms are more than a zillion ways to try to part readers from money; they are living works of art and meshed with the soul of the writer-artist.
The machines are rising, but humans were here first.
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Most Helpful Customer Reviews
Some books I like/ love... this book I most emphatically agree with and would rate it more than 5 stars if I could! Just to be clear, I was only vaguely familiar with Kristen Lamb's work before I cracked open this book. I may have read a small handful of her blog posts, less then ten, that's it. I started reading this book only because my publisher and a friend of mine both suggested that I NEEDED to read it, they were right! This book is one of the most thought provoking, funny and insightful books written to help authors. She walks you through her reasoning step by step and shows you exactly what you need to do to have a chance at being successful in this new world of e-books and social media! I admin a writers group with over 5thou people so I see advice come in from everywhere. I also do pretty well with my social networking stats. HOWEVER, this book made me really sit back and take a look at how I use social media and even I had changes I could make! I won't go into the changes because those could create *spoilers* BUT... Since starting these changes I have seen an encouraging uptick in my network stats as well as more interaction, in only a week! I am looking forward to seeing what the future will bring! This is an ABSOLUTE MUST READ for EVERY WRITER and every business professional who uses social media for exposure. Please, stop throwing advertisements and book announcements/ discount deals in our face and PLEASE take a day to read this book! Your fans will thank you!
Excellent reference book on how to socialize via Facebook, Twitter, and other social media sites, while building an author platform, and establishing a brand. I've put into practice some of these tips, not all, and each time I do I notice an improvement in my connectivity with people. Kristen knows her stuff! I'm especially fond of her section on how writers should blog, the topics and the frequency. I'm looking forward to trying these out. I know I've experienced some success from what I've tried so far, so I can only hope if I follow Kristen's advice I will see progress. This is an easy read, one you get through quickly, which is essential in today's technological world of publishing. We need answers and we need advice that works. I highly recommend Rise of the Machines for anyone looking to create an author brand.
Lamb peels apart the giant onion that is social media and cooks it into the most delicious appetizer we want to share with everyone. Building a social platform is no longer that monster everyone dreads. It is as simple as being yourself and making new friends. Social media will bring us back to our human roots, when we use it appropriately. It's just nice to know that We Are Not Alone.
Excellent resource for those of us struggling with social media and creating an author platform. I highly recommend this book. I know I'll refer to it often.