A timely guide that will help companies of all sizes protect themselves, their employees, and their business from online criminals.
It's not news that the rules of businesses have been rewritten and continue to change as more companies establish Web sites for marketing and sales purposes. What's not yet clear are the legal and ethical requirements governing online businesses and their customers. Scenarios that include trademark and copyright infringement, rogue attacks sending libelous information to millions of users, and managing net-savvy employees are being played out in business everyday. Risky Business covers the numerous threats, crimes, and management maladies that beset corporations who promote themselves online and, more importantly, offers remedies and preventative techniques to companies facing online threats and marauders.
Dan Janal (Dansville, California) is the founder and president of Janal Communications, an eleven-year-old online marketing and public relations agency. He is the author of five books, including The Online Marketing Handbook, and 101 Businesses You Can Start on the Internet, and also lectures at the University of California, Berkeley.
|Series:||Upside Series , #3|
|Product dimensions:||6.34(w) x 9.33(h) x 1.18(d)|
About the Author
DANIEL S. JANAL is a professional speaker, author, and marketing consultant specializing on the Internet. A frequent lecturer at the University of California, Berkeley Extension, he is the author of five books, including the Online Marketing Handbook (Wiley) and 101 Businesses You Can Start on the Internet.