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Roadside Religion: In Search of the Sacred, the Strange, and the Substance of Faith

Roadside Religion: In Search of the Sacred, the Strange, and the Substance of Faith

by Timothy Beal

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In the summer of 2002, Timothy K. Beal loaded his family into a twenty-nine-foot-long motor home and hit the rural highways of America in search of roadside religious attractions-sites like the World's Largest Ten Commandments and Precious Moments Chapel. Roadside Religion tells of his attempts to understand the meaning of these places as expressions of


In the summer of 2002, Timothy K. Beal loaded his family into a twenty-nine-foot-long motor home and hit the rural highways of America in search of roadside religious attractions-sites like the World's Largest Ten Commandments and Precious Moments Chapel. Roadside Religion tells of his attempts to understand the meaning of these places as expressions of religious imagination and experience, and to encounter faith in all its awesome absurdity.

Editorial Reviews

From the Publisher
Beal quietly goes beneath the surface to show you that what you see is not always what you get . . . [Answers] questions you might never have thought of asking, even as it keeps the pages turning. —Caroline Leavitt, Boston Sunday Globe

"A definitively open-minded professor of religion . . . In his introduction, Beal notes that his daughter, Sophie, has said that what he likes to do 'is make creepy things interesting.' Smart girl." —Sarah Ferrell, New York Times Book Review

"Full of gentle humor and clever observations . . . Whether he's tackling the popularity of biblical mini-golf courses or Precious Moments figurines, Beal . . . uncovers serious questions about religion and its sometimes highly singular practitioners." —Publishers Weekly, starred review

"[An] informative meditation on American religion." —Ray Waddle, Tennessean

"If you're in the mood for a contemporary American-style religious pilgrimage, this book can help you have a good time reflecting while you journey." —Judith Klamm, Presbyterians Today

"An enjoyable read that would have succeeded as a quirky guide to Christian-themed tourist traps. It goes further in showing that people can find their faith in strange ways-even in a twisted landscape of wooden crosses, rusty appliances and fire-and-brimstone graffiti declaring, 'Hell. Hell. Hot. Hot.'" —Cleveland Magazine

"Roadside Religion is a generous and intelligent guide to some of the most unusual expressions of faith that grace the American Landscape." —Body and Soul

"The book is full of good humor, and Beal doesn't patronize the creators of these attractions but accords them respect and dignity . . . Entertaining, quirky, and surprisingly thoughtful." —Booklist

"With humor and sensitivity, [Beal] analyzes the substance of American faith as he explores what these places mean to the people who made them and to the people who visit them." —Religion News Service

Sarah Ferrell
Beal is an empathetic tourist. His wife and children cower in their motor home at Cross Garden in Prattville, Ala., trying not to look out at a vista of rough wooden crosses and abandoned household appliances bearing dire admonitions (a rusting refrigerator cautions, ''In Hell From Sex Sex''), but he approaches the modest house at the center of this labyrinth for a little visit with its visionary proprietor, Bill Rice, and his wife, Marzell. Rice sees himself as a new Noah, called by God to build Cross Garden as a warning to a world gone, almost literally, to hell; he and his family, knowing that they are saved, just want to help. It would be easy for most of us to get cynical, or maybe scared, at about this point. Beal, enthralled by this weirdness, responds by going back to the motor home to persuade his wife and still apprehensive children to come along to be introduced.
— The New York Times
Publishers Weekly
Beal, a religion scholar who took his family on a summer RV tour of some of America's oddest religious sites, explores the varieties of religious experience while daring to be vulnerable and personal about his own faith. Whether he's tackling the popularity of biblical mini-golf courses or Precious Moments figurines, Beal (Religion and Its Monsters) uncovers serious questions about religion and its sometimes highly singular practitioners. It's clear that the sites he finds most compelling are those whose creator has stepped out of the mainstream to carry out a quixotic personal vision, like the Maryland man who is building a gigantic replica of Noah's Ark to the size specified in the Book of Genesis; or the quiet Alabama Catholic who discovered his life's calling in transforming throwaway items (lipstick tubes, broken china) into sacred grottoes and replicas of biblical and historic sites. (Beal doesn't have as much patience with the slick Orlando theme park Holy Land Experience, which he calls "a fundamentalist Magic Kingdom.") The book is full of gentle humor and clever observations, such as when Beal notes that the World's Largest Ten Commandments site, in rural North Carolina, makes "a graven image of the prohibition against graven images." Although he can be critical, Beal is never cynical or snide, guiding readers to an informed understanding rather than simply proffering these sites as case studies in a religious freak show. (May 15) Copyright 2005 Reed Business Information.
Kirkus Reviews
A personal tour of America's roadside Christian kitsch as an earnest and at the same time a condescending religion professor (Case Western Reserve) hauls his family around the country in an RV. It's clear what you're in for right from the start, when Beal (Religion and Its Monsters, 2001, etc.) uses the words "mediate other" to describe introducing his kid to a stranger, then shortly thereafter takes the time to tell us about the dealer he rented his RV from and her cute name for the RV he didn't rent: meandering quotidian observation adorned with unnecessary academic jargon. Now a self-styled cynic, Beal was raised an evangelical Christian, and like a teenager rebelling against years of Bible camp, he's too eager to poke fun at simple believers like the creators of Holy Land USA, a crude re-creation of biblical Jerusalem in the Blue Ridge Mountains. Though Beal intends to do for outsider religion what others have done for outsider art, "powers of wry observation" regularly get in the way (nor will his noting an inaccurate species of tree, for example, amuse many readers). He reserves greatest praise for the Precious Moments Chapel, where big-eyed kitsch brings genuine comfort to the bereaved, and for Ave Maria Grotto, where the exceedingly strange Brother Joseph built a miniature Rome. But even here, the academic's appreciation is compromised by the apostate's jibes. Among other stops are Orlando's scarily Disneyfied Holy Land Experience; two biblically themed miniature golf courses; a slowly growing roadside Ark, built by a man who believes himself to be a modern Noah (a recurring theme); and Paradise Gardens, the creation of the late, celebrated folk artist Howard Finster, whoillustrated albums for the Talking Heads and REM in the '90s. Neither fish nor fowl. The footwork is a service, and the stops inherently interesting, but there's little value added.

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Beacon Press
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Read an Excerpt

Roadside Religion

In Search of the Sacred, the Strange, and the Substance of Faith
By Timothy K. Beal

Beacon Press

ISBN: 0-8070-1062-6


Our twenty-nine-foot rented motor home rested precariously on the shoulder of a county road in the low rolling hills of southern Alabama, just outside the town of Prattville. It was midday mid-June, and the sun was beating down through a cloudless sky. The view from the motor home's "family-room" window: thousands of makeshift wooden crosses leaning this way and that. Some were only a couple feet high, hastily slapped together from scrap wood. Others, towering from a crumbling bluff above the road, were taller than telephone poles. Most of them bore messages, brushed on in red or black or white capital letters:


Among the crosses were scrap wood and rusty metal boxes bearing similar proclamations and warnings:


In the ditch near our motor home, a rust brown fridge leaned back in the brush as if better to display its message:


A few yards farther up the road, a makeshift row of old metal housings from air-conditioning window units lined a dirt driveway like junkyard luminarias, each cleverly conveying a message with a refrigeration theme:


These AC luminarias led the way to the tiny ranch-style home of Bill and Marzell Rice, creators and proprietors of this eleven-acre collage of shouting crosses and junked appliances that they call Cross Garden.

My wife, Clover, and our two kids, Sophie, eleven, and Seth, seven, had decided to wait in the motor home while I talked with Bill and Marzell about their unusual horticulture. I had been in the house with them for a couple hours, and as Clover told me later, the motor home's air conditioner, powered by a gas generator, had begun to fail in the midday Alabama heat. The propane-operated fridge wasn't staying cold, and the hot dogs and fruit inside were beginning to compost. What's more, the water supply had run out. That was my fault. In our rush to leave Atlanta that morning, I had neglected to refill the water tank.

Sophie was relaxing on the bed, her belly full of Cocoa Puffs. Clover sat on the couch, trying to avoid the view of Cross Garden, flipping distractedly through the pages of a picture book she'd been reading with Seth. Seth had taken a break from reading to go to the "bathroom," a tiny toileted closet just big enough to sit down, stand up, and turn around in. Forgetting that the water tank was empty, he pressed the "flush" button. Clover heard the sputtering and whirring of the electric pump as it strained to draw the last drops from the tank. Then she heard Seth's bloodcurdling cry, "Help! Mom! It's spraying at me!" She looked up from the book and out the window. HELL IS HOT HOT HOT. So it is. And there was my family, parked on the shoulder of what appeared to be one of its innermost circles.

How did we get there?

Although we'd been on the road for less than two weeks at that point, our voyage into the strange and sometimes wonderful religious worlds of roadside America had really begun several months earlier, on another road trip. We were driving from DC to Cleveland through the Appalachian Highlands of northwestern Maryland on Interstate 68. As we crested a rolling hill just outside the quaint old town of Frostburg, we saw what initially looked like a steel girder framework for a four-floor parking garage standing alone in a grassy field about fifty yards from the highway. In front of it was a large blue sign:


A multilevel parking garage in such a place as this would have been unusual enough. But Noah's Ark? We whizzed past the Ark-in-progress that day, but I knew I'd be back to learn more about this project and its nowaday Noah.

I started keeping a list of roadside religious attractions throughout the country. Soon that list had become an itinerary for a new research project, a roadside approach to discovering religion in America. Six months later, in the summer of 2002, I loaded my family into a rented motor home and hit the rural highways of the Bible Belt on an initial voyage that included visits to places like Golgotha Fun Park, the World's Largest Ten Commandments, Paradise Gardens, Ave Maria Grotto, Holy Land USA and, yes, Cross Garden. Over the next year, I made pilgrimages to many other roadside religious attractions throughout the United States, from the World's Largest Rosary Collection in Skamania County, Washington, to Precious Moments Inspiration Park in Carthage, Missouri, to The Holy Land Experience in Orlando, Florida. I took notes, took pictures, took video, talked with the creators, talked with visitors, talked with Clover and the kids. In the course of these travels in the novel, often strange, sometimes disturbing worlds of roadside religion, I not only discovered new dimensions of the American religious landscape, but I also discovered new religious dimensions of my family and myself. Indeed, what began as a research agenda, albeit a novel one, has become a much more personal, dare I say religious project, as much about my own complex, often ambivalent, relationship to the life of faith as it is about the places and people visited.

Outsider Religion

If you've logged more than a hundred miles of rural American highway in your life, you've probably seen the signs for religious attractions, beckoning you to get off at the next exit and experience whatever it is for yourself: the world's tallest Jesus or teariest Blessed Virgin Mary, replicas of the Wilderness Tabernacle or empty tomb, re-creations of Jerusalem, Rome, paradise, hell. When you drive by such outrageous religious spectacles, your first reaction is likely to be "What?!?," blurted out in a burst of laughter. But if you let the place linger in your mind a little longer than it takes to disappear in your rearview mirror, other more interesting questions arise. Questions like "Who?" Who did this? Who has the chutzpah in this day and age to do something like that on the side of a road? And why? What drives such a person? What desires? What visions? What spirits or demons, entrepreneurial and otherwise? In other words, you want to understand. You want to know, What's the story?

That's what this book is about. Each chapter focuses on one particular attraction, telling the story of my visit there in words and pictures, reflecting on the meaning of the place as an expression of religious imagination and experience. In each case, I want to discover not only what it is, but who is behind it and why they did it. I want to discover what the story is. Although there's much humor and novelty to enjoy in the stories I tell about these places and the people who create them, I take care to avoid the temptation to make fun or condescend. I want to take these places seriously as unique expressions of religious imagination and unique testimonials to the varieties of religious experience in America.

Granted, this is not the usual approach to studying religion. The usual approach involves delving into a religious tradition's normative scriptures and doctrines, or focusing on established religious institutions and ritual practices. That's not what I'm doing here. On the contrary, I'm focusing on places that most people-religious people and religion scholars alike-would consider aberrant forms of religious expression. Although many of these places draw inspiration from the Bible, for example, their uses of it are far from normative or illustrative of the ways biblical interpretation functions within any religious mainstream. Few would consider writing the Ten Commandments in five-foot-tall concrete letters on the side of a mountain, or using miniature golf to tell the story of creation, or fabricating Noah's Ark from steel girders, to be exemplary biblical interpretation. These places are not likely to appear as illustrations in the next edition of Huston Smith's bestselling textbook, The World's Religions. And yet, beyond the sheer novelty of such excursions beyond the mainstreams of religious life, I find that these places reveal much about the American religious landscape. Indeed, I believe that religion is often most fascinating, and most revealing, where it's least expected.

In the art world, "outsider art" generally refers to the work of artists without formal training who stand outside the cultural norms of "fine art" schools, museums, and galleries. Bearing little or no relation to trends and developments in contemporary artistic techniques and subjects, outsider art, or art brut, was identified by its earliest appreciators especially with children and adults who suffered from mental illnesses that isolated them from mainstream ways of seeing and artistic expression. While the term has expanded to include the works of many who operate outside the formal institutions and values of the professional art world, and while new terms have been coined to indicate important nuances (e.g. "self-taught" and "vernacular"), outsider art continues to be appreciated above all as a form of creativity that finds expression on the social and conceptual fringes of experience.

In a similar sense, I suggest we think of these roadside religious spectacles as works of "outsider religion." Just as the highly individual works of outsider art can often powerfully reveal the breadth and depth of human creativity and imagination in very local, particular forms, so the places explored in this book can reveal the breadth and depth of human religious experience and expression. Paradoxically, it is precisely in their marginality that they open avenues for exploring themes and issues that are central to American religious life, such as pilgrimage, the nostalgia for lost origins, the desire to recreate sacred time and space, creativity as religious devotion, apocalypticism, spectacle, exile, and the relation between religious vision and social marginality. So "outsider religion" becomes a way of illuminating "insider religion."

Making Space

In many respects, the places we visit in this book are as unique as the individuals who have created them. Yet I do believe that there are certain family resemblances among them. Above all, each is fundamentally about creating sacred space.

What do I mean by that? In particular, what do I mean by "sacred"? Drawn from the Latin sacer, the most basic meaning of "sacred" is "set apart." But what sets it apart as such? Different theorists of religion give very different answers. For Emile Durkheim, the answer was sociological: the sacred is that which symbolizes and indeed creates the social and moral coherence of the community. It is, in other words, that which a social group (a clan, a church) sets apart to represent and create unity. For others, the answer is phenomenological, that is, it's a matter of understanding how the sacred is perceived and experienced as such. French philosopher Georges Bataille, for example, described the sacred as that which is experienced as radical otherness, representing a realm (real or imaginary) of animal intimacy that threatens to annihilate the social and symbolic order in a holy conflagration; as such it is both alluring and terrifying, and religion's job is to mediate between it and the established order of things. For historian of religion Mircea Eliade, too, the sacred is wholly other, but he focuses on the religious person's experience of it as an experience of transcendence that serves to orient her within a sacred cosmic order.

In the context of this book, we focus on the sacred primarily in the phenomenological sense, as that which is set apart on account of its relation to the transcendent-that is, in most cases we encounter here, God. So, when I say that each of the places we explore in this book is fundamentally about creating sacred space, I mean that each works to create a space that is set apart in a way that orients it toward and opens it to divine transcendence. Founded on, inspired by, and organized around deeply personal religious experiences, each of these places is a very concrete manifestation of the desire to create a place that is set apart from ordinary space, from the homogeneity of everyday life, an otherworldly realm governed by rules "other" than those of normal profane space.

The means by which spaces are set apart as sacred vary. Many use boundaries such as walls or wooded areas that give a sense of enclosure, cutting our senses off from the sights and sounds of the world outside. Some play with size, creating miniatures or enlargements that defy perceptual and conceptual normality, giving us the feeling that we are in an "other" fantasy world or dream space in which normal scales don't apply. Similarly, some use artificial nature, creating flowers, plants, and animals out of concrete, metal, marbles, and other cultural discards. Blurring the line between nature and artifice, these elements add to the sense of otherworldliness. Some employ what we might call "religious re-creation," making miniature or full-size replicas of sacred spaces from other parts of the world (the Jerusalem Temple, the Wilderness Tabernacle, the Dome of the Rock, St. Peter's Basilica) or from the mythological worlds of ancient scriptures (Noah's Ark, the Tower of Babel). Some of these go so far as to create whole microcosms of well-known sacred spaces (Rome, Jerusalem, or the entire "land of the Bible"). Some employ all of these strategies. In any case, the aim-which may be more or less conscious -is to set the space apart from its surroundings, making it a holy world unto itself, governed by its own rules, which are "other" than those of profane space.

As creations of sacred space, the roadside religious spectacles we explore in this book are in some respects not so different from the more mainstream, "insider" religious spaces of temples, churches, mosques, synagogues, memorials, and monasteries. They too work to create an experience of being set apart, in another world. They too are usually founded on, inspired by, and organized around some revelation or similar original religious experience-a miracle, a vision, or the giving of a new law, for example. And they too are created to host the religious experiences of those who enter, individually and collectively. The differences come into play with regard to the symbolic meanings of the elements themselves. In insider religious spaces, such meanings are held in common, taken for granted as part of a shared communal repertoire of words and images and spatial boundaries. There, the sacred is the social, in the Durkheimian sense we discussed earlier.


Excerpted from Roadside Religion by Timothy K. Beal Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
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Meet the Author

Timothy K. Beal is Florence Harkness Professor of Religion and director of the Baker-Nord Center for the Humanities at Case Western Reserve University in Cleveland, Ohio. His books include Religion and Its Monsters and The Book of Hiding, and his essays have appeared in the New York Times, The Chronicle of Higher Education, and the Washington Post. He lives in Cleveland, Ohio.

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