From a leader in innovation best practices, 10 simple andpractical steps your business must take to achieve profitablegrowth, through innovation
In this timely guide, innovation expert and former CEO RobertBrands presents the best practices for today's "innovate or die"world, in the form of 10 simple and practical steps your businessmust take to achieve growth through innovation.
Robert's Rules of Innovation™ simply,intelligently, and entertainingly creates order from the chaosimposed by today's misguided mandate for "addition by subtraction"profitability. Concisely, Robert's Rules ofInnovation™
- Distills Robert Brands' wealth of experience as a leader ofinternational product development teams
- Explains why innovation is imperative
- Provides the practical steps needed to deliver innovation
- Draws upon the wisdom of global business leaders and is filledwith real world examples, anecdotes, and practices
Timely, accessible, and indispensable, Robert's Rules ofInnovation™ is a road map for success through sustainableinnovation with a clear message: innovation is the lifeblood ofbusiness and the secret to outperforming your competition. Directand practical, Robert's Rules of Innovation™ is amust-read for managers at all levels.
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About the Author
ROBERT F. BRANDS is President and founder of Brands & Company, LLC (www.innovationcoach.com). Having gained hands-on experience in bringing innovation to market, creating and improving the necessary product development processes and needed culture, he delivered on his charter to bring "at least one new product per year to market"resulting in double-digit profitable growth and share-holder value.
MARTIN J. KLEINMAN is a New Yorkbased business writer and marketing communications specialist (www.commstratpr.com). His experience includes work at a wide range of companies, such as DuPont, Johnson & Johnson, Mattel, Infiniti Automobiles, Coors, American Express, Fidelity, and more.
Table of ContentsIntroduction.
CHAPTER 1 INNOVATION, SURVIVAL, AND THE "AHA!"MOMENT.
How Do I Get to "Aha!"?
Innovation Is Not a Luxury.
Where Does Innovation Begin?
CHAPTER 2 THE INNOVATOR'S MANIFESTO ROBERT'S RULES OFINNOVATION.
No Risk, No Innovation.
New Product Development Process.
Training and Coaching.
Observe and Measure.
Net Result and Reward.
CHAPTER 3 THE INNOVATION AUDIT THE INVALUABLE DISCOVERYPROCESS THAT SETS THE STAGE FOR ACTION.
The Audit Process.
The Short Audit.
The In-Depth Audit.
The Importance of Establishing a Benchmark.
CHAPTER 4 INNOVATION EMANCIPATION KEYS TO FREEING YOUR INNERINNOVATOR.
Defeating Devil's Advocates to Become an Agent for Change.
Innovation Democratization is the Key.
The Role of the Consensus Builder.
The Path of an Innovation Champion.
The Innovation Pay-Off: A Quick, Real-Life Story.
CHAPTER 5 INNOVATION IN THE TIME OF MULTINATIONALTEAMS.
The Care and Feeding of Creatives.
For Creative People, It's About More Than Money.
Babel, Babble and the Global Team Leader.
Team Building, One Step at a Time.
Viva la Difference!
Aretha Was Right: It's All About R-E-S-P-E-C-T.
CHAPTER 6 PATENTLY OBVIOUS THE CARE AND FEEDING OF YOURINTELLECTUAL PROPERTY.
Intellectual Property: The Big Picture.
Intellectual Property 101.
Frequently Asked Questions.
Remember: The Wolves Are Always At the Door.
CHAPTER 7 INNOVATION IMPLEMENTATION.
Define Your Organization's Needs.
NPD Process in Action.
Creating a Roadmap to Success.
Guidelines for Progress.
CHAPTER 8 INNOVATION CHECKLIST.
Or, If You Really Want Your Innovation Program ToFlop…
Advice – and Encouragement -- from the Pros: A RoundtableDiscussion.
Sustainable Innovation and You.
APPENDIX A PRODUCT DEVELOPMENT PROCESS.
APPENDIX B THE FIVE STAGES OF THE PRODUCTION DEVELOPMENTPROCESS: EXAMPLE 1
APPENDIX C. THE FIVE STAGES OF THE PRODUCTION DEVELOPMENTPROCESS: EXAMPLE 2
Key Resources and Links.
About the Authors.
Most Helpful Customer Reviews
"One surefire way to develop a compelling, competitive advantage is through Innovation. Every company needs this well-crafted blueprint to Innovation success."-Jaynie Smith, coauthor, Creating Competitive Advantage and President, Smart Advantage, Inc. "I like Robert's Rules of Innovation because it provides practical guidelines for ensuring successful Innovation. The author's vast experience with Innovation projects provides context for understanding the challenges innovators are facing and how they can be overcome to become successful innovators."-Han Gerrits, CEO, Innovation Factory, and Professor, Vrije Universiteit, Amsterdam "I hate rulebooks. But I love Robert's Rules of Innovation. This highly practical book, with its hands-on advice and detailed guidelines, is guaranteed to help you turn Innovation from the enigmatic into the systematic." -Rowan Gibson, coauthor, Innovation to the Core "Innovation: easy to talk about, hard to execute. Robert Brands teaches us not only how to create the conditions in which Innovation occurs, but how to verify that we've done our job at each stage. No business can truly compete without vibrant Innovation. Robert's Rules of Innovation shows us how to get there and-most importantly-how to be consistent at it. Highly recommended." -Peter Firestein, author, Crisis of Character: Building Corporate Reputation in the Age of Skepticism "As corporations understand more and more that consumers own brands, Robert's Rules of Innovation brings the road map on how to deliver the new ideas people want to the market place." -Marc Gobe, President, Emotional Branding LLC and bestselling author, Emotional Branding