Robert's Rules of Innovation: A 10-Step Program for Corporate Survival / Edition 1

Robert's Rules of Innovation: A 10-Step Program for Corporate Survival / Edition 1

by Robert F. Brands, Martin J. Kleinman
5.0 1
ISBN-10:
0470596996
ISBN-13:
9780470596999
Pub. Date:
03/08/2010
Publisher:
Wiley
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Robert's Rules of Innovation: A 10-Step Program for Corporate Survival 5 out of 5 based on 0 ratings. 1 reviews.
InnovationCoach More than 1 year ago
"One surefire way to develop a compelling, competitive advantage is through Innovation. Every company needs this well-crafted blueprint to Innovation success."-Jaynie Smith, coauthor, Creating Competitive Advantage and President, Smart Advantage, Inc. "I like Robert's Rules of Innovation because it provides practical guidelines for ensuring successful Innovation. The author's vast experience with Innovation projects provides context for understanding the challenges innovators are facing and how they can be overcome to become successful innovators."-Han Gerrits, CEO, Innovation Factory, and Professor, Vrije Universiteit, Amsterdam "I hate rulebooks. But I love Robert's Rules of Innovation. This highly practical book, with its hands-on advice and detailed guidelines, is guaranteed to help you turn Innovation from the enigmatic into the systematic." -Rowan Gibson, coauthor, Innovation to the Core "Innovation: easy to talk about, hard to execute. Robert Brands teaches us not only how to create the conditions in which Innovation occurs, but how to verify that we've done our job at each stage. No business can truly compete without vibrant Innovation. Robert's Rules of Innovation shows us how to get there and-most importantly-how to be consistent at it. Highly recommended." -Peter Firestein, author, Crisis of Character: Building Corporate Reputation in the Age of Skepticism "As corporations understand more and more that consumers own brands, Robert's Rules of Innovation brings the road map on how to deliver the new ideas people want to the market place." -Marc Gobe, President, Emotional Branding LLC and bestselling author, Emotional Branding