In the two years since their debut album, The Same Old Blood Rush with a New Touch, Cute Is What We Aim For have had time to take stock of their strengths and weaknesses, capitalizing on the former and improving upon or discarding the latter as necessary. There's some evidence on Rotation that the group has actually employed such introspection -- if only for a few minutes -- but hasn't learned much from the experience. The most noticeable change on Cute Is What We Aim For's sophomore album is a slick, slightly more mature sound that employs more than the standard bass-guitar-drums-vocals lineup. A horn section shows up a number of times, synthesizers add depth, and producer John Feldmann smoothes out any potential rough edges with a healthy dose of studio gloss. The lyrics could use a little work, though. Shaant Hacikyan's words are on the ineffective side, as in the ostensibly empowering "Do What You Do," which for all its bluster delivers nothing outside generic encouragement and a bland, "be yourself!" sentiment; there's "Navigate Me," a song that was probably conceptualized as a passionate romp through the sheets but instead comes off as a bit creepy. (There's something about the repeated line "These sheets aren't stopping me" that doesn't inspire thoughts of romance.) There's also the bizarre "Hollywood," which pays homage to an apparent fantasyland where the West Coast film hub was without scandal, conflict, superficiality, or strife. (It was also a time "when singers wrote songs instead of hooks," begging the question as to why Cute Is What We Aim For didn't try this themselves.) It's an earnest effort, like all of the songs on Rotation, but those with even a basic knowledge of Hollywood history won't be able to resist rolling their eyes. Rotation is a shiny but ultimately fluff.
|Label:||Fueled By Ramen|
Performance CreditsCute Is What We Aim For Primary Artist
John Feldmann Percussion,Keyboards,Vocals
Dave Melillo Vocals
Jeff Czum Vocals
Shaant Hacikyan Vocals
Kyle Moorman Vocals
Matt "Hippie" Appleton Flute,Horn,Keyboards,Oboe,Vocals
Julian Feldmann Vocals
Chris Dauray Alto Saxophone,Vocals
Jess Neilson Clarinet,Bass Clarinet
Dave Taylor Vocals
Technical CreditsJohn Feldmann Composer,Producer,Engineer,String Arrangements,Audio Production
Michelle Piza Package Manager
Cute Is What We Aim For Composer
Kyle Moorman Engineer
Chuck Anderson Artwork,Cover Art
Cyndi Lynott Marketing
Matt "Hippie" Appleton Engineer
Most Helpful Customer Reviews
If you liked The Same Old Blood Rush With A New Touch you will LOVE Rotation! They have created a masterpiece yet again!
This is my all time favorite band. EVER. From Practice Makes Perfect to Time, this album is great! It's a different sound from The Same Old Blood Rush With a New Touch, but it's the same Shaant and lyrics, stunning and clever. My favorite is Miss Sobriety, but I also like Doctor, Loser and The Lock Down Denial.