Real world and commonly understood examples and experiences help the reader identify strengths which underscore a healthy marketing business plan and mistakes to avoid. Rules of Thumb throughout create easy to remember and apply fundamental principles and guideposts along the marketing journey.
About the Author
Dr. Beverly A. Browning (Dr. Bev) has been consulting in the areas of grant writing, contract bid responses, and organizational development for nearly four decades. She has assisted municipal clients and workshop participants throughout the United States in receiving grant awards of more than $350 million. Dr. Bev is the author of 40 grants-related publications, including Grant Writing For Dummies, Grant Writing for Educators, How to Become a Grant Writing Consultant, Faith-Based Grants: Aligning Your Church to Receive Abundance, Perfect Phrases for Writing Grant Proposals, Rule of Thumb: A Guide to Small Business Sustainability (WriteLife, 2012), and Perfect Phrases for Fundraising (2012). She is an online expert-level instructor for ed2go.com and udemy.com. Dr. Browning is a current member of the Grant Professionals Association. She is the Vice President for Grants Professional Services at eCivis Inc.