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Engagement is a magic word in business. You want employees who are engaged with you, not just showing up every day and working for a paycheck, but understanding and working with you toward your goals. You want customers who are equally engaged, which helps you to maximize the value of each customer relationship – and you must engage with prospects in order to turn them into customers in the first place. Finally, you want suppliers who are true partners, not just people/companies who sell you things. So how does this happen? Better communication, maybe involving a different approach to communication. It's all here in the Rules of Engagement for the modern marketplace.
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About the Author
Brian Adam is the president of Olympus Group, a family business which began as a maker of flags, and has now grown to be a leader in grand format printing, with five locations, more than 200 employees, and more than $30 million in annual sales. In 2017, Glassdoor named Brian one of its Top 25 CEOs To Work For. Dave Fellman is the president of David Fellman & Associates, a sales/marketing consulting firm serving numerous segments of Small Business America. He’s a popular speaker who has delivered keynotes and seminars at a wide range of events across the United States, Canada, Australia, New Zealand, Ireland and the United Kingdom.