This fascinating study of commercial rumorsthose directed at products, producers, corporations, or retailerspresents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances.
The volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplacethe stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.
|Product dimensions:||6.14(w) x 9.21(h) x 0.50(d)|
About the Author
enig /f Frederick