Running Lean: Iterate from Plan A to a Plan That Works

Running Lean: Iterate from Plan A to a Plan That Works

by Ash Maurya

Hardcover(Second Edition)

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Product Details

ISBN-13: 9781449305178
Publisher: O'Reilly Media, Incorporated
Publication date: 03/07/2012
Edition description: Second Edition
Pages: 240
Sales rank: 416,681
Product dimensions: 6.10(w) x 9.10(h) x 0.90(d)

About the Author

Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products.

Table of Contents

Foreword XIII

Preface XVII

Introduction XXI

Part 1 Roadmap

Chapter 1 Meta-Principles 3

Chapter 2 Running Lean Illustrated 15

Part 2 Document Your Plan A

Chapter 3 Create Your Lean Canvas 23

Part 3 Identify the Riskiest Parts of Your Plan

Chapter 4 Prioritize Where to Start 49

Chapter 5 Get Ready to Experiment 57

Part 4 Systematically Test Your Plan

Stage 1 Understand Problem

Chapter 6 Get Ready to Interview Customers 71

Chapter 7 The Problem Interview 81

Stage 2 Define Solution

Chapter 8 The Solution Interview 95

Chapter 9 Get to Release 1.0 111

Stage 3 Validate Qualitatively

Chapter 10 Get Ready to Measure 121

Chapter 11 The MVP Interview 127

Chapter 12 Validate Customer Lifecycle 135

Stage 4 Verify Quantitatively

Chapter 13 Don't Be a Feature Pusher 145

Chapter 14 Measure Product/Market Fit 155

Chapter 15 Conclusion 169

Appendix: Bonus Material 173

Index 197

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