Table of Contents
Foreword XIII
Preface XVII
Introduction XXI
Part 1 Roadmap
Chapter 1 Meta-Principles 3
Chapter 2 Running Lean Illustrated 15
Part 2 Document Your Plan A
Chapter 3 Create Your Lean Canvas 23
Part 3 Identify the Riskiest Parts of Your Plan
Chapter 4 Prioritize Where to Start 49
Chapter 5 Get Ready to Experiment 57
Part 4 Systematically Test Your Plan
Stage 1 Understand Problem
Chapter 6 Get Ready to Interview Customers 71
Chapter 7 The Problem Interview 81
Stage 2 Define Solution
Chapter 8 The Solution Interview 95
Chapter 9 Get to Release 1.0 111
Stage 3 Validate Qualitatively
Chapter 10 Get Ready to Measure 121
Chapter 11 The MVP Interview 127
Chapter 12 Validate Customer Lifecycle 135
Stage 4 Verify Quantitatively
Chapter 13 Don't Be a Feature Pusher 145
Chapter 14 Measure Product/Market Fit 155
Chapter 15 Conclusion 169
Appendix: Bonus Material 173
Index 197