Charlie Moore never broke his stride after winning an Olympic gold medal in Helsinki in 1952. His professional life achievements feature notable accomplishments in business as well as successful leadership roles in college athletics, the arts, and, ultimately, in corporate philanthropy. At every twist is a consummate change-agent enjoying the moving of mountains and celebrating a freedom that comes from personal conviction and belief in others.
In Running on Purpose, Moore has delivered a work that is not just a career memoir or an inspirational business book; it also champions family, resilience, persistence, the drive for results, strong communication, and other traits that can, and should, guide our personal and professional lives. Never one to stop moving, Moore further succeeds in elevating these experiences to a blueprint for societal change that pragmatically intertwines family, business, and the innovative spark that drives us all.
Here is a book passionately written for individuals willing to sprint to the finish line for things they believe in. It is a fitting companion to the principled person who leads with vision, perhaps moves among influential titans, and believes that traditional pathways must often be ignored in order to discover his or her truest potential.
Throughout are wonderful vignettes with notable figures of Olympics , business and culture including President Eisenhower, George Steinbrenner, Paul Newman and Roger Bannister.
For more information go to runningonpurposebook.com
About the Author
James Cockerille is an identity consultant with more than twenty years of worldwide experience. Stressing a principles-first approach, he works regularly with executive leaders on issues of integration, organizing for action, and defining the purpose of their organizations. He has held strategy leadership roles with Landor, Interbrand, and most recently as global strategic lead at FutureBrand. James is based in New York City, where he worked with Charles Moore, Jr., to reposition CECP and develop the Institute for Sustainable Value Creation. He holds a BFA with honors in design with a minor in ethics from Carnegie Mellon University.
Table of Contents
Foreword by Richard Edelman, President and CEO of Edelman
Introduction: Why This Book?
1. The Race of a Lifetime
An extraordinary culmination of efforts and the archetype of focused pursuit
2. A Pursuit Mindset
The art of minimizing the hesitation that invites doubt, inertia, and complication
3. Into the First Turn
Progressing from places of comfort to those of potential
4. Where It All Began
A life irrevocably shaped by places, characters, and experiences
5. Higher Learning
Learning to set goals and finding ways to meet them
6. Building a Family
A critical support and the basis of integrity and resiliency
7. Corporate Turnarounds
Navigating change and embracing diverse schools of thought
8. Academia and Athletics
Merging idealistic and community motivations with existing skills
9. Bringing the Arts into Business
Coming to understand the more subtle concerns of business values
10. The Power of the Network
Celebrating select lifelong relationships
11. Driving Corporate Charity to Impact
Working with business leaders to bring about lasting social change
12. My Call to Action: the License to Lead
How to work more consciously and intelligently toward sustainable value creation
About the Authors