Sacramento Beer: A Craft History

Sacramento Beer: A Craft History

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Product Details

ISBN-13: 9781467138475
Publisher: History Press, The
Publication date: 05/07/2018
Series: American Palate
Pages: 192
Sales rank: 821,760
Product dimensions: 5.90(w) x 8.90(h) x 0.60(d)

About the Author

Justin Chechourka is the co-ringleader (along with his incredible superhero of a wife) of his very own circus that includes a baseball-obsessed seven-year-old and two wild and crazy twin four-year-olds. When he's not coaching or attending school functions, he is likely chauffeuring a child to their next birthday party. All of this helps to explain why he has taken such an interest in craft beer. Not only does this enjoyable adult beverage showcase some of the best of what Sacramento has to offer, but the people behind these brews also have great stories to tell.

Table of Contents

Foreword Daniel Mofatt 11

Acknowledgements 13

Introduction 15

Part I The Past

1 Brewing History 101 23

Liquid Gold Rush 24

Frank Ruhstaller: Building an Empire 29

The Rise of the Brewing Industry 33

2 Hop History 37

In Like Flint 38

Wheatland Hop Riots 42

Where Did the Hops Go? 46

Part II The Present

3 The Craft Comeback 51

I Love the '80s 53

Rise (and Fall) of the Rubicon 54

4 The New Wave 61

Blast from the Past Shaping the Future 62

Getting on Track 66

Knee Deep in Distribution 70

5 Clusters of Craft 76

Industrial Destination 77

All In on Auburn 80

6 Brewing Success 85

When a Plan Comes Together 86

Show Me the Money 88

The Excellence of Execution 90

Here for the Beer 92

Service with a Smile 93

So Why Do It? 94

7 Near Beer Businesses 96

Crafting Evolution 97

Brewfest Management 98

A New Frontier 100

Parties on Pedals 102

You Scream, I Scream 104

8 Changing Culture 106

Part of the Community 107

Brews and Venues 109

Beer on the Run 112

9 Beer and Social Media 115

Harnessing Social Media 115

Beer Enthusiasts Take Over Facebook 117

Part III The Future

10 Brewing for the Future 123

UC Davis Brewing Program 124

Brewing with Bamforth 128

Brewing Beyond Campus 132

11 The Politics of Beer 136

California Craft Brewers Association 138

California Craft Beer Summit 139

12 The Hop Comeback 144

The New Hop Pioneer? 145

The Unlikely Farmer 148

The Future of Hops 150

13 Continuing Education 153

BIY: Brew It Yourself 154

Hop School 157

Conclusion. So What Now? 161

Notes 165

Index 169

About the Author 173

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