Sales Promotion Essentials

by Don E. Schultz, William A. Robinson, Lisa A. Petrison

Overview

This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.

* Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.

Product Details

ISBN-13:	9780844233673
Publisher:	McGraw-Hill/Contemporary
Publication date:	07/28/1992
Edition description:	Older Edition
Pages:	197
Product dimensions:	7.28(w) x 9.25(h) x 0.54(d)

Table of Contents

1. Sales Promotion: Introduction and Current Trends 2. Planning Sales Promotion Programs 3. Selecting the Appropriate Promotional Tools 4. Coupons 5. Special Packs 6. Continuity Programs 7. Refunds 8. Sweepstakes and Contests 9. Through-the-Mail Premiums 10. Sampling Programs 11. Cause-Related Promotions 12. Price Discounts 13. Trade Deals