Sales Promotion Essentials

Sales Promotion Essentials

Paperback(Older Edition)

View All Available Formats & Editions

Product Details

ISBN-13: 9780844233673
Publisher: McGraw-Hill/Contemporary
Publication date: 07/28/1992
Edition description: Older Edition
Pages: 197
Product dimensions: 7.28(w) x 9.25(h) x 0.54(d)

Table of Contents

1. Sales Promotion: Introduction and Current Trends 2. Planning Sales Promotion Programs 3. Selecting the Appropriate Promotional Tools 4. Coupons 5. Special Packs 6. Continuity Programs 7. Refunds 8. Sweepstakes and Contests 9. Through-the-Mail Premiums 10. Sampling Programs 11. Cause-Related Promotions 12. Price Discounts 13. Trade Deals

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews