Long gone are the days of the plaid-clad, gold chained, cheesy car salesperson who greets you as if they have been your best buddy for years. Gone are the days of the sell them and forget them attitudes. Gone are the days of the fast talking, slicked haired high pressure closers. These stereotypes have plagued the automotive sales industry since the early 80's. A vehicle purchase is one of the biggest decisions we all make in our lives.
In order to change these images, the Automotive Sales College was established in 1996.
Selling cars before 1980 was easy. There was not much competition in North America in those days. People use to line up at there local dealer. If the customer did not have the money, they were kicked you out of the showroom. That's what you call supply and demand. Times have changed. We see it everyday on TV and in the newspapers. How sales people communicate with customers purchasing a new vehicle today has to be done by professionally training sales people.
Education and Training is critical for Anyone entering the Auto Sales Profession.
There's Only One Thing Worse than a Well Trained Sales Person that Quits, That's an Untrained One that Stays.
Follow this Book and You Will become Successful in Any Sales Career.
To Contact the Automotive Sales College International, go to:
|Product dimensions:||5.90(w) x 9.00(h) x 0.60(d)|
Most Helpful Customer Reviews
Great Sales Training Book. This book is the best book for new and experienced auto sales people. Everything in it is straight forward and exactly what I need. My sales manager wants all of our sales people to have your book. Thank you Darin for helping me with a real sales process. You must have been a great sales person when you were selling cars. Brenda, Sales Department, Larry Miller Toyota, Arizona
I have been working in a Honda dealer ship in Dallas Texas for the past nine years, This has to be the best book I have ever read on how to sell cars. Thank you very much for all the usefull information in this book, this book has helped me so very much! Sincerely, Samantha
I have never read a sales training book that has given me so my tools to work with. It is very straight forward and practical. Great book.... 100% recommended by me.
Hi, This sales training book immediately helped me in following a sales process system. Its not like other training books, this book tells you exactly what too do, how too do it and Why you are doing it......Thank You for writting it. Do you have any other books or sales training courses? Please email my dealership ASAP. David
Here we go again. Theoretical drivel in 224 individual doses . . . gets the reader nowhere. Take a look inside the book and see for yourself. If you want to learn how to truly succeed in the sales game, learn the mechanics of the game . . . learn the sales process . . . master details and innuendoes involved in each step and apply what you learn to developing mutually trusting relationships with each person from whom you want to take money in return for whatever product or service you sell. We like Darin but we don't like being snookered into thinking we're going to learn how to sell when we really aren't. Tsk, tsk, tsk!