Sales Transformation

Sales Transformation

by Graham Hawkins

NOOK Book(eBook)

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Overview

Many sales leaders seem unaware of the rapidly changing nature of buyer behaviour. Vendor sales departments are so focused on short term revenue results, and how they line up against their competitors, that they are unwittingly failing the first major test of business – understanding customer requirements and evolving market trends. If buyers change how they buy, then sellers must also change how they sell. Change is no longer coming – it’s here, and Sales Transformation is the only answer. ================================================================ This book has one purpose: to create a point in time snapshot of all known factors currently impacting vendor sales teams. WHO SHOULD READ THIS BOOK: Transform Sales provides insight into current buyer behaviour, evolving customer requirements and the factors that ultimately drive buyer behaviour. The research contained herein is highly relevant, and vitally important to almost every established vendor of technology products and services.

Product Details

ISBN-13: 9781326467425
Publisher: Lulu.com
Publication date: 11/03/2015
Sold by: Barnes & Noble
Format: NOOK Book
File size: 3 MB

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