This book reveals how salespeople build (and lose) credibility with the things you say and do every day. You'll learn the secrets of building your sales credibility, so you can attract higher-value accounts, gain greater access to the real decision-makers, and sell from a position of strength.
C. Lee Smith is the Sales Credibility Expert. For more than 30 years, he has helped salespeople leverage critical insights that enable them to acquire, develop and retain their best customers by building their professional credibility in what they say and do every day.
He is the CEO and Founder of SalesFuel®, a sales intelligence firm that has been recognized as one of the Top 10 Sales Enablement providers worldwide by Selling Power magazine.
Lee is one of a select few certified advisors worldwide for sales consultant Jeffrey Gitomer and was personally recognized as one of the Leading Sales Consultants by Selling Power magazine.
In addition to being a bestselling author and popular keynote speaker, he is also a C-Suite Network Advisor for sales leadership and co-host of the popular Manage Smarter™ podcast.
Lee is the creator of AdMall®, the leading sales intelligence platform for local media sales and digital marketing professionals. He is also the creator of the SalesFuel HIRE and SalesFuel COACH SaaS platforms for hiring and coaching your best sales talent.
He is also a Certified Professional Behavioral Analyst with expertise in consumer behavior, as well as the destructive impact toxic employees have on your sales team.
Lee is a graduate of Ohio University with a certificate in Executive Leadership from Cornell University.
When he's not in the office, Lee can be found on his bike, riding with his peloton The Honey Badgers and crushing long-distance rides to raise money for cancer research.
