Satisfaction Guaranteed: The Making of the American Mass Market

Satisfaction Guaranteed: The Making of the American Mass Market

by Susan Strasser

Paperback(REV)

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Product Details

ISBN-13: 9781588341464
Publisher: Smithsonian Institution Press
Publication date: 10/28/2004
Edition description: REV
Pages: 348
Product dimensions: 5.97(w) x 8.98(h) x 0.74(d)

About the Author

Susan Strasser teaches history at the University of Delaware. Her books include Waste and Want: A Social History of Trash. She lives in Washington, DC.

Table of Contents

Acknowledgmentsv
Prefaceviii
1American Pie3
2The Name on the Label29
3The Chain of Distribution58
4New Products, New Habits89
5Designing Markets124
6Sales and Promotions163
7The New Retailing203
8The Politics of Packaged Products252
9Epilogue286
Notes293
Picture Credits327
Index328

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