This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
|Publisher:||Smithsonian Institution Press|
|Product dimensions:||5.97(w) x 8.98(h) x 0.74(d)|
About the Author
Susan Strasser teaches history at the University of Delaware. Her books include Waste and Want: A Social History of Trash. She lives in Washington, DC.
Table of Contents
|2||The Name on the Label||29|
|3||The Chain of Distribution||58|
|4||New Products, New Habits||89|
|6||Sales and Promotions||163|
|7||The New Retailing||203|
|8||The Politics of Packaged Products||252|