Scale Up Your Brand Workbook: How To Set Up Your Brand for Success in 5 Steps

Scale Up Your Brand Workbook: How To Set Up Your Brand for Success in 5 Steps

by Denise Lee Yohn

Paperback

$9.99
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Overview

Introducing a new workbook Scale-Up Your Brand: How To Set Up Your Brand for Success in 5 Steps from Denise Lee Yohn, brand-building expert, speaker, and author of the bestselling book What Great Brands Do.

Scale-Up Your Brand is a step-by-step guide to develop a strong, valuable, sustainable brand strategy that will help you scale.
  • Packed with exercises, instructions, and helpful tips
    36-pages with room for taking notes and documenting decisions
    Plus a bonus: Brand Assessment Tool


  • With this workbook, you will:

      Lay the foundation for your brand to inspire true customer loyalty, improve your profit margin, and increase the longevity of your business
      Specify how you plan to compete and win
      Achieve clarity, focus, and alignment on your priorities among everyone who works on your business

    Get your workbook now...and get ready to scale!


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    Product Details

    ISBN-13: 9781541140080
    Publisher: CreateSpace Publishing
    Publication date: 12/25/2016
    Pages: 36
    Product dimensions: 8.50(w) x 11.00(h) x 0.09(d)

    About the Author

    Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer.

    Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do.

    News media including FOX Business TV, CNBC, The Wall Street Journal, and The New York Times call on Denise when they want an expert point-of-view on hot business issues. The Marketing Executives Networking Group (MENG) named her blog as one of the "Top 20 Marketing Blogs that Executives Actually Read."

    Denise enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others.

    With her expertise and personal approach, Denise has become an in-demand keynote speaker. She has addressed business leaders around the world, including The Art of Marketing in Toronto (2,000 attendees), EXPO Marketing in Bogota, Colombia (1,600) and Sustainable Brands in San Diego (1,200.)

    Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.'s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin' Donuts, and other leading companies.

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