Scenario Planning - Revised and Updated: The Link Between Future and Strategy

Scenario Planning - Revised and Updated: The Link Between Future and Strategy

ISBN-10:
0230579191
ISBN-13:
9780230579194
Pub. Date:
05/26/2009
Publisher:
Palgrave Macmillan UK
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Overview

Scenario Planning - Revised and Updated: The Link Between Future and Strategy

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

Product Details

ISBN-13: 9780230579194
Publisher: Palgrave Macmillan UK
Publication date: 05/26/2009
Edition description: 2009
Pages: 204
Product dimensions: 5.90(w) x 9.30(h) x 0.80(d)

Table of Contents

List of Figures List of Tables Foreword Introduction Why is Scenario Planning Needed?: Some Reasons from the field of Strategy Research Scenario Planning: An Introductory Overview Scenario Planning in Practice The Principles of Scenario Thinking The Principles of Strategic Thinking AppendixI Appendix II Notes Kairos Future References Further Reading Index

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