Scientific Advertising

Scientific Advertising

by Claude C. Hopkins
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Overview

Scientific Advertising by Claude C. Hopkins

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.

Product Details

ISBN-13: 9781612034355
Publisher: Bottom of the Hill Publishing
Publication date: 02/01/2012
Pages: 106
Product dimensions: 5.00(w) x 8.00(h) x 0.22(d)

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Scientific Advertising 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
I purchased this book. I haven't received it yet but let me tell you first hand from being employed at an advertising agency, that anything that has Ogilvy's name on it is worth looking into. Claude had indeed done a lot of amazing work and it will be an interesting read guaranteed. I recommend it already!