Scientific Advertising by Claude C. Hopkins
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.
|Publisher:||Bottom of the Hill Publishing|
|Product dimensions:||5.00(w) x 8.00(h) x 0.22(d)|
Most Helpful Customer Reviews
Scientific Advertising based on 0 ratings. 2 reviews.
I purchased this book. I haven't received it yet but let me tell you first hand from being employed at an advertising agency, that anything that has Ogilvy's name on it is worth looking into. Claude had indeed done a lot of amazing work and it will be an interesting read guaranteed. I recommend it already!