From the trailblazing founder and CEO of the Virgin Group, a powerful argument for using business to make a positive impact in the world.
Richard Branson, one of the world’s most famous and admired business leaders, argues that it’s time to turn capitalism upside down—to shift our values from an exclusive focus on profit to also caring for people, communities and the planet.
As he writes, “My message is a simple one: business as usual isn’t working. In fact, it’s ‘business as usual’ that’s wrecking our planet. Resources are being used up; the air, the sea, the land—are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can’t afford a dollar a day for life-saving medicine. . . . Prophesying doom and gloom is simply not my style. . . . I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business can be a force for good. By that I mean doing good is good for business.”
Screw Business as Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.
|Publisher:||Penguin Publishing Group|
|Product dimensions:||8.10(w) x 5.40(h) x 1.00(d)|
About the Author
Table of Contents
1 Capitalism 24902 13
2 Stop Saving, Start Reinventing 53
3 If You've Got It-Use It! 99
4 The Next Frontier and Beyond 159
5 Gaia Rocks 207
6 The Global Village 249
7 The Power of Communities 297
I Rest My Case Studies 339
Most Helpful Customer Reviews
"... I want to challenge all of us to start a new movement - 'finding each other'. I can guarantee that once we all start to look not only inward, but outward at the things that are not acceptable in the world, we will find ourselves (and much more) in the good that we do for each other."This is a business book with a difference, a call to arms, challenging businesses to see how they can use their power for social and environmental good whilst still prospering as businesses. While it's aimed more at entrepreneurs the message I take for the rest of us is to make sure we choose to use those businesses that follow this approach. Branson is passionate and you'd have to be made of stone not to be moved by his arguments. Inspiring!
If you're looking for that "push" to take to you the next step of your career or business, this is the book! Insightful, inspiring and motivational.