Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.
This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.
|Series:||Voices That Matter Series|
|Product dimensions:||6.98(w) x 9.02(h) x 0.54(d)|
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The best articles on how to get you noticed on the internet ever.
Many people think that creating a Website that can be found in the search engines means you have to forfeit a great looking design. Others believe that search engine marketing is all about tricking the engines and fooling directory editors. Shari Thurow's "Search Engine Visibility" explains in clear, concise language why this just isn't so! Today's Internet search engines and directories want to see the same thing as your site visitors -- a Website that clearly states what it has to offer. Shari's done a great job of putting her years of designing search engine friendly sites into words the average Webmaster will understand. Search engine marketing takes one giant leap forward with this book that spells out exactly what you should do (as well as what you shouldn't do) to achieve long-term Website success.