The rapid takeoff of the continent-sized national economies and the increasing expense of extraction have led to strong tensions in petrol prices and a race towards alternative driving systems. This book analyses the emergence of a second automobile revolution through the trajectories of automobile firms since the nineties.
|Publisher:||Palgrave Macmillan UK|
|Product dimensions:||5.60(w) x 8.60(h) x 1.30(d)|
About the Author
MICHEL FREYSSENET is Research Director at National Centre of Scientific Research (CNRS) in Paris, France. He is co-founder of GERPISA and currently member of its international steering committee. His main topics of interest are productive models, national growth models, world productive recomposition, history of work division and social relationships theory.
Table of ContentsForeword; B.Jullien Introduction: Ten Years on, What Have we Learnt? M.Freyssenet Wrong Forecasts and Unexpected Changes. The World that Changed the Machine; M.Freyssenet Strategies of Internationalization of Automobile Firms in the New Century: A New Leap Forward? B.Jetin PART I: THE DIVERGENT TRAJECTORIES OF JAPANESE AND KOREAN CARMAKERS Sigh of Toyota as the New World n°1 Carmaker; K.Shimizu Nissan: From the Brink of Bankruptcy; M. Stevens and T.Fujimoto Honda: Serendipity or Strategy from 1997-2007? D.J.Luethge & P.Byosiere The Rebirth of Mazda Under Ford's Shadow; D. Arturo Heller Hyundai: Is It Possible to Realize the Dream of Becoming a Top 5 Global Automaker by 2010? M.Chung PART II: THE RESISTIBLE DECLINE OF THE 'BIG THREE' General Motors in an Age of Corporate Restructuring; R.Senter & W.McManus Ford 1993 to 2007: Losing Its Way? G.Mercer Can Chrysler Survive its Re-invention? B.Belzowski PART III: THE RESISTANCE OF LEADING EUROPEAN CARMAKERS The Final Chapter of the „VW Model'? The VW Trajectory 1995-2005; U.Jürgens PSA: the Difficulties of a 'Volume and Diversity' Profit Strategy; M.Freyssenet Renault 1992-2007: Globalization and Strategic Uncertainties; M.Freyssenet Fiat Group Automobiles – An Arabian Phoenix in the International Auto Industry; G.Volpato From the Marriage in Heaven to the Divorce on Earth. The DaimlerChrysler Trajectory Since the Merger; H.Köhler Driving with Engineers' Professionalism and Family Values. The BMW Trajectory from a Regional Carmaker to a Global Premium Player; L.Pries A Break from the Past: Volvo and its malcontents; M.Holweg and F.K.Pil Production Counterfeits and Policy Collisions: the Rover trajectory – a salutary tale; D.Coffey PART IV: NEWCOMERS AND GLOBAL SUPPLIERS Made in China: Joint-Ventures and Domestic Newcomers; H.Wang Maruti-Suzuki's Trajectory: From a National Champion to a Japanese owned Subsidiary; F.Becker-Ritterspach Winners and Losers in the Auto Parts Industry: Trajectories Followed by the Main First Tier Suppliers over the Past Decade; V.Frigant Conclusion. The Second Automobile Revolution. Promises and Uncertainties; M.Freyssenet Index