The Secret Code of Success: 7 Hidden Steps to More Wealth and Happiness

The Secret Code of Success: 7 Hidden Steps to More Wealth and Happiness

by Noah St. John


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The Secret Code of Success: 7 Hidden Steps to More Wealth and Happiness by Noah St. John

Americans spend more than $11 billion a year on self-help products—everything from books to diet pills to career coaches to seminars. So why—with all this time, money, and energy being spent—are so few people living the life they really want? Why are millions of smart, talented, motivated people still going through life with one foot on the brake?

Here's the real Secret: You don't need any more how-to-succeed information to reach your full potential.

The problem isn't lack of motivation or lack of information. The real problem is that most people focus on the "how-to" aspects of success taught by traditional self-help programs, without coming to terms with what productivity expert Noah St. John calls your "head trash"—the subconscious, emotional roadblocks that prevent people from acting on their real hopes, dreams, and ambitions. In this groundbreaking book, based on work with thousands of clients around the world, Noah St. John has created a remarkable, step-by-step approach that helps you achieve long-term happiness, success, and wealth. In The Secret Code of Success, you will learn how to:

  • Eliminate the causes of self-sabotage and fear of success
  • Allow yourself to make more money
  • Remove stress while dramatically increasing personal productivity
  • Improve relationships with coworkers, family, and friends
  • Experience enhanced feelings of happiness, connection, and love

The Secret Code of Success shows that, when it comes to success, the conscious mind is exactly the wrong place to start. It's only when we first conquer the self-sabotage of our subconscious (which accounts for 90 percent of our behavior) that we can truly begin to enjoy a life filled with success. This insight is at the core of The Secret Code of Success and leads to Noah's revolutionary 7-step method for eliminating these psychological obstacles. True financial freedom and personal success is possible at last!

The Secret Code of Success shows you how to get your foot off the brake and start living the life you deserve.

Product Details

ISBN-13: 9780061715747
Publisher: HarperCollins Publishers
Publication date: 01/20/2009
Pages: 256
Sales rank: 298,432
Product dimensions: 5.82(w) x 8.46(h) x 0.97(d)

About the Author

Noah St. John, Ph.D., is founder and CEO of, an international success training company, and host of WealthyFunTV. People and organizations in more than forty countries are using his breakthrough methods to get rid of their "head trash" and enjoy more control, freedom, and abundance in their lives and careers. He is the author of Permission to Succeed and The Great Little Book of Afformations, which have been translated into four languages. He has appeared on CNN, ABC, NBC, CBS, and Fox News, and been featured in Parade, Woman's Day, Modern Bride, Los Angeles Business Journal, the Chicago Sun-Times, the Washington Post, InStyle magazine, and Selling Power.

Read an Excerpt

The Secret Code of Success

7 Hidden Steps to More Wealth and Happiness

By Noah St. John
HarperCollins Publishers, Inc.
Copyright © 2009

Noah St. John
All right reserved.

ISBN: 9780061715747

Chapter One

What's Wrong with This Picture?

It's estimated that Americans spend $11 billion (that's a b—billion) a year on self-help products—everything from books to DVDs to diet pills—while American companies spend over $400 billion a year on professional development programs for their employees. Personally, I think those are very low estimates; especially when you consider all the weight-loss programs, exercise equipment, business books, and everything else you could put in the category of self-help.

(Yes, I know there are a lot of other, fancier terms for this: personal growth, self-improvement, professional development, etc. But for now, let's just agree to call it self-help, ok?)

Actually, I call most of this information shelf-help—because that's where most of it goes—on the shelf along with all the rest of the stuff you've bought over the years. So let's just say that we are "only" spending $411 billion a year on self-help products.

Now, think about this in even more concrete terms: How much money have you spent on shelf-help products in the last year, two years, five years?

If you're like most of the people who come to my seminars and mentorship programs, thatnumber is anywhere from $1,000 to $50,000 . . . and up. (I've had people come up to me in my seminars, some in tears, and tell me that what I shared with them in thirty minutes saved them over one million dollars.)

So heeeeeeeere's . . .

The #1 reason most people struggle in life and business (and no, it's not what you've been told)

Why, with all this time, money, and energy being spent on self-help, are so few people living the life they really want? Another way to ask this is:

Why are millions of people who've spent so much time and money trying to improve themselves still going down the road of life with one foot on the brake?

There actually is an answer to this seemingly unanswerable question. But like most vexing problems, to answer this question, we must first ask a deeper question. The deeper question we need to ask is:

What causes human behavior?

While there may be many ways to answer that question, here's what I've found to be, at once, the simplest and most accurate answer to that question. It's a simple answer, because I've found (and I'm sure you have, too) that the simplest solutions tend to create the best and longest-lasting results.


Excerpted from The Secret Code of Success by Noah St. John Copyright © 2009 by Noah St. John. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
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What People are Saying About This

T. Harv Eker

“You’ll never get your foot off the brake and find the success you dream of until you take Noah’s advice to heart!”

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