The Secret Code of the Superior Investor: How to Be a Long-Term Winner in a Short-Term World

The Secret Code of the Superior Investor: How to Be a Long-Term Winner in a Short-Term World

by James K. Glassman


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Product Details

ISBN-13: 9780812991086
Publisher: The Crown Publishing Group
Publication date: 01/02/2002
Pages: 325
Product dimensions: 5.94(w) x 9.54(h) x 1.12(d)

About the Author

JAMES K. GLASSMAN has been writing about investing and the economy since the mid-1970s. From 1993 to 2004 he wrote a syndicated column on investing for the Washington Post. He was also the first investing columnist for Reader's Digest and now writes a monthly column for Kiplinger's Personal Finance. From 2008 to 2009 he was the U.S. Under Secretary of State for Public Diplomacy and Public Affairs and is currently executive director of the George W Bush Institute, the nonpartisan think tank affiliated with the George W Bush Presidential Center. Glassman is also the host of Ideas in Action, broadcast over more than 100 public television stations. He is the author of two previous books, Dow 36,000 and The Secret Code of Superior Investor; and  his articles have appeared in many publications, including The New York Times and The Wall Street Journal

Read an Excerpt


Today, investors are desperate for certainty in an uncertain financial world. They are looking for rigorous, practical, straightforward, tried-and-true advice that applies in both bear and bull markets. That is what this book provides-a set of principles that will give you ballast, helping you keep your investing equilibrium no matter which ways the winds blow. I call the principles a "Secret Code." It's a code in two senses of the word: both as a group of rules to guide you and as a set of tools to decipher a mystery. The truth is, the advice most investors get is garbled, raw, confusing. This book helps you crack the secret code of investing.

It offers specific recommendations on what to buy (for example, pharmaceutical and for-profit education stocks) and what not to (semiconductor stocks, corporate bonds). It tells you how to build the best portfolio for retirement, how to accumulate what you need for your kids' tuition or your trip to Paris, how to find a broker, how to avoid being skewered by taxes, inflation and the stock market's wild volatility.

But, more important, this is a book built on a coherent philosophy of investing-a set of precepts that I have been developing over more than 20 years-by studying and analyzing financial history, by writing about investing as a columnist for such publications as the Washington Post, Reader's Digest and the International Herald Tribune, and by practicing what I preach. It's a code that works. During the debacle of 2000, the portfolio of stocks that my co-author, economist Kevin Hassett, and I recommended in our 1999 book, Dow 36,000, rose smartly. Our top pick, Tootsie Roll Industries--yes, chocolate lollipops in an age of microchips--shot up more than 50 percent. In Dow 36,000, we developed a sophisticated financial theory that led to an enthusiastic view of the stock market for the decade ahead, but we warned investors vigorously that they must follow a specific discipline. In this book I have developed that discipline fully and spell it out in clear detail in a Secret Code of 47 laws.

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