The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world.
About the Author
Stephen Denning is senior fellow at the James MacGregor Burns Leadership Academy at the University of Maryland and the author of The Leader's Guide to Storytelling and Squirrel Inc. from Jossey-Bass. He is former program director, knowledge management, at the World Bank. In 2003 he was named as one of the world's Top Two Hundred Business Gurus. His articles have appeared in leading business publications such as Harvard Business Review and Strategy & Leadership.
Table of Contents
Preface: My Leadership Journey.
Part One: What Is Transformational Leadership?
Introduction: Ten Mistakes Transformational Leaders Make.
1 The Secret Language of Leadership.
Part Two: The Language of Leadership: Key Enablers.
2 Articulating a Clear, Inspiring Goal.
3 The Leader’s Own Story: Committing to the Goal.
4 Mastering the Audience’s Story.
5 Cultivating Narrative Intelligence.
6 Telling Truthful Stories.
7 Leadership Presence: The Body Language of Leadership.
Part Three: The Language of Leadership: Key Steps.
8 Getting People’s Attention.
9 Stimulating Desire.
10 Reinforcing with Reasons.
11 Continuing the Conversation.
Appendix 1: Presentation to the Change Management Committee ofthe World Bank: April 1996.
Appendix 2: Templates and Exercises.
Appendix 3:What’s Your Narrative Intelligence?
About the Author.
What People are Saying About This
"If business leaders do not immediately grasp the vital insightsoffered by this book, both they and their organisations aredoomed."Stefan Stern, Financial Times
"Steve Denning is the Warren Buffett of business communication.He sees things others don't and is able to explain them so the restof us can understand."Chip Heath, co-author of Made to Stick,Professor of Organizational Behavior, Graduate School of Business,Stanford University
"I highly recommend you get it today and read it tonight.Tomorrow will be an entirely different kind of day if youdo."-Jim Kouzes, Co-author of the best-selling, The LeadershipChallenge, and A Leader’s Legacy
"The Secret Language of Leadership has been instrumental inhelping me overcome the challenges of rapid growth and intensecompetition. It's all about the story."Reed Hastings, CEO,Netflix Inc.
"I don't think I have ever read a more compelling preface. Andbest of all, the advice Denning gives to the reader about speakingand writing is exemplified in the way he has written thisimpressive book."James MacGregor Burns, distinguished seniorscholar, James MacGregor Burns Academy of Leadership, University ofMaryland, and author of Leadership
"The Secret Language of Leadership is not only the best analysisI have seen of how and why leaders succeed or fail, it's highlyreadable, as well as downright practical. It should be mandatoryreading for anyone interested in engaging a company with big ideaswho understands that leaders live and die by the quality of whatthey say."Richard Stone, story analytics master, i.d.e.a.s