Secrets: Unlocking the Mysteries of Successful Advertising

Secrets: Unlocking the Mysteries of Successful Advertising

by Jeff Resnick

Paperback

$14.95

Product Details

ISBN-13: 9780595193752
Publisher: iUniverse, Incorporated
Publication date: 11/28/2000
Pages: 132
Product dimensions: 6.00(w) x 9.00(h) x 0.31(d)

Table of Contents

Introductionvii
Who am I to Tell You, Anyway?1
Turn Your Negatives Into Positives8
Grab Their Attention12
Create Some Magic21
Concentrate Your Efforts26
Listen to Everyone31
Befs and Honey37
Oi Vay41
A Small Fish in a Big Pond47
Protect Your Rights52
Honor the Rights of Others58
Choose Your Bed Mates Carefully62
Give Them a Reason67
I've Got the Fever74
Dot Com Goes Dot Bust78
Let Someone Else Do It83
Try Something New88
You're Probably Wondering92
To Advertise or to Sell, That is the Question93
It Takes Three to Tango100
Politics104
Someone, Somewhere, Will Complain108
The End113
About the Author115

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