What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation?
If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner.
Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance:
• Why most VCs typically invest in only one startup in a given business category.
• Why the skill you need most when raising venture capital is the ability to tell a compelling story.
• How to handle a "down round," when startups have to raise funds at a lower valuation than in the previous round.
• What to do when VCs get too entangled in the day-to-day operations of the business.
• Why you need to build relationships with potential acquirers long before you decide to sell.
Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.
|Publisher:||Penguin Publishing Group|
|Product dimensions:||6.20(w) x 9.30(h) x 1.20(d)|
About the Author
Table of Contents
Foreword Eric Ries ix
1 Born in the Bubble 9
2 So Really, What Is Venture Capital? 25
3 How Do Early-Stage VCs Decide Where to Invest? 42
4 What Are LPs and Why Should You Care? 53
5 The "Limited" Edition: How LPs Team Up with VCs 69
6 Forming Your Startup 91
7 Raising Money from a VC 112
8 The Art of the Pitch 124
9 The Alphabet Soup of Term Sheets: Part One (Economics) 140
10 The Alphabet Soup of Term Sheets: Part Two (Governance) 170
11 The Deal Dilemma: Which Deal Is Better? 189
12 Board Members and the Good Housekeeping Seal of Approval 199
13 In Trados We Trust 210
14 Difficult Financings: When Bad Things Happen to Good People 232
15 Exit Stage Left (The Good Kind) 247
Conclusion: The World Is Flat 269
Appendix: Sample Term Sheet 277