Secrets of Successful Inventing: From Concept to Commerce

Secrets of Successful Inventing: From Concept to Commerce

by Edith G. Tolchin (Editor)

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Product Details

ISBN-13: 9780757004070
Publisher: Square One Publishers
Publication date: 10/15/2014
Pages: 272
Product dimensions: 6.00(w) x 8.90(h) x 0.80(d)

About the Author

Ms. Tolchin has created an all-in-one guide that addresses the critical issues that beginning inventors might fail to even consider. From terminology to patenting, from licensing to marketing, each expert offers clear and practical advice to help inventors reach their goals. Every chapter presents the information in a sequence that will allow the beginning inventor to navigate the waters of product development. By following the steps offered and heeding the advice of these seasoned professionals, the reader will stand a better chance of avoiding pitfalls and finding success at journey’s end. Normally, novice inventors spend thousands of dollars attending lectures and workshops that they hope will prepare them for the challenges that lie ahead. In Secrets of Successful Inventing, Edith Tolchin provides a straightforward guide to the basics as well as a useful resource to take your idea to the next step.

Table of Contents

Acknowledgments vii

Introduction 1

1 Inventors' Groups Leo Mazur 3

2 Prototyping Jack Lander 15

3 Patenting Andy Gibbs 37

4 Crowdfunding Steve Greenberg Gary Greenberg 61

5 Packaging Josh Wallace 73

6 Manufacturing, Importing, and Product Safety Edith G. Tolchin 85

7 Marketing Jack Lander 97

8 Websites Eddie Velez 119

9 Sales Reps Don Debelak 135

10 Retailers Karen Waksman 149

11 Licensing Joan Lefkowitz 157

12 Public Relations Marsha Friedman 171

13 Direct Response Television Gil R. Tatarsky 183

14 Trade Shows Deb Hess 195

15 How I Did It Maureen Howard 205

16 What I've Learned Bonnie Griffin Kaake 221

Conclusion 235

Resources 236

About the Contributors 245

About the Editor 253

Index 255

Preface

So you want to be a rock star? Well, this is not quite the book for you, but I did get your attention, didn’t I? The truth is many of you who are reading this book may really want to be the next rock star of inventors. But creating and developing an invention is in no way a walk in the park, unless you have bottomless resources, unlimited patience, and consistent rejection only fuels your determination. You’ll need help. And I have assembled a team to give it to you.

This book’s contributors are the cream of the crop in the invention industry. They have been working with customers, consumers, and clients for a long time. If you were to combine their collective years of experience helping inventors, you would have to pause at 100, catch your breath, and then continue counting. In organizing the work of this collection of experts, I have attempted to create a logical flow—an order that I feel will be the most helpful way for a beginning inventor to learn to navigate the waters of product development. If you follow the steps outlined herein and heed the advice of these seasoned professionals--many of whom have been in your shoes, whether they started out as inventors or “invented” their businesses--you will stand a better chance of avoiding the predators of the service provider world along your long journey.

As editor, I have done my best to leave each contributor’s original material completely intact. I feel it is important for you to get the real words of these contributors, to hear their own distinctive voices as they relate their experiences and knowledge. They will teach you all about inventors’ groups, prototyping, packaging, financing, manufacturing, patenting, marketing, sales, licensing, and more. While you are welcome to jump directly to a chapter that explains a particular aspect of the process of inventing, I nevertheless recommend that you go back and read the book from beginning to end as soon as you are done. Even though you might have passed a particular stage of development, the experts in this book may bring a new and fresh perspective to your work, and possibly a more beneficial way of accomplishing a particular task. I urge you to be completely open-minded and analyze all possibilities and suggestions found in this text. Take notes on a notepad, computer, or mobile device and have them nearby as you go through the material. It may take you a while to digest all the sound ideas provided in this guide, and having a quick reference sheet may be helpful. Always keep your notes handy.

Should you be particularly impressed with this book’s contributors (and I am confident you will be), you will find contact information for each contributor on the first page of his or her chapter and at the end of the book. You may contact these experts for advice or clarification, or even choose to engage their services.

The goal of Secrets of Successful Inventing is to provide you with the most current and comprehensive information on the world of inventions available. I have attempted to create an all-in-one guide that addresses the many issues novice inventors might not initially consider, and that gives advice on how to improve the methods of slightly more seasoned individuals. You will learn all the inventors’ jargon—which is to say, all the terminology and expressions that are commonly used in the industry. What is a non-disclosure agreement? A logo? A “country of origin” tag? Social media? A packaging mock-up or a virtual prototype? By the end of this book, you’ll be speaking the language of inventors like a pro.

Throughout your journey, please be prepared to expect the unexpected. If you do your homework and listen to these guides, however, I am certain you will become a wiser, better educated consumer, and, more importantly, a successful inventor. Who knows how far you will go? Happy Inventing!

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