Seeing Is Believing: An Introduction to Visual Communication

Seeing Is Believing: An Introduction to Visual Communication

by Arthur Asa Berger

Paperback(Older Edition)

$35.75

Overview

Seeing Is Believing uses semiological and psychological concepts to help readers gain an understanding of the way we find meaning in visual phenomena and the way our minds process images. These concepts are presented in a readable, fun style; numerous illustrations are offered to show how the principles discussed have been applied.

Product Details

ISBN-13: 9780874848731
Publisher: Mayfield Publishing Company
Publication date: 02/28/1989
Edition description: Older Edition
Pages: 189
Product dimensions: 7.45(w) x 9.24(h) x 0.40(d)

Table of Contents

Introduction: Image and Imagination
Image / Imagination / The Visual and the Psyche / The Function of Art / An Experiment
1. SEEING IS BELIEVING
Seeing is Believing / The Visual and Personal Identity / Seeing Isn't Believing / Cognition and Visual Images / Aesthetics
2. ELEMENTS OF VISUAL COMMUNICATION
How We See / Signs, Symbols, and Semiotics / The Image / Elements of Analysis of the Visual
3. PHOTOGRAPHY: THE CAPTURED MOMENT
The Photograph / Genres in Photography / The Problem of Objectivity / Technical Aspects of the Photograph / Advertising Photography and Oil Painting / The Image and Capitalism / The Photograph and Narcissism
4. FILM: THE MOVING IMAGE
Motion Pictures / Conventions of Film Editing / Shots and Shot Relationships / Color / Sound / Special Visual Effects / The Power of the Film Image / The Nature of Drama
5. TELEVISION: THE EVER-CHANGING MOSAIC
The Television Image / The Television Screen / Television Genres / Video Artists / Flipping
(and more...)

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